Company Names
Creating amazing company names is what we're all about at Igor. Here are a number of resources we offer to help demystify the process of finding the perfect company name.
The Company Names of Naming Companies Name Taxonomy – If you think that's a mouthful, take a look at this chart of the company names that most of our competitors in the naming and branding space choose for themselves.
Functional / Descriptive Names – Functional company names are purely descriptive of what a company or product does.
Invented Names – There are two kinds of invented, as in made-up, company names: those that are built upon Greek and Latin roots, and those poetic constructions that are based on the rhythm and the experience of saying them.
Experiential Names – Experiential company names offer a direct connection to something real, to a part of direct human experience.
Evocative Names – These names are designed to evoke the positioning of a company or product rather than the goods and services or the experience of those goods and services.
All the best names are provocations. Theory of Negativity explains why the common misconception of "negative" name attributes are actually an important part of what makes some of the most successful company names so effective.
