Building the Perfect Beast: The Igor Naming Guide to Creating Product and Company Names
We created the Igor Naming Guide in order to demystify the naming process. In it you will learn what makes a product or company name great. The best thinking of the naming experts at Igor is explained in a clear and actionable way. Igor's own naming process is presented in excruciating detail. Now available in two different lengths: soul-crushing (123 pages) and moderately-irritating (28 pages):
| Download | Format | Version | Date | file size |
| Igor Naming Guide | 123 page PDF* | 6.3 | 19 January 2010 | 1.3 mb |
| Igor Naming Guide - short | 28 page PDF* | 1.2 | 19 January 2010 | 212 kb |
* PDF: To read Adobe Portable Document Format (PDF) files, you will need either Adobe Acrobat or the free Adobe Reader Software.
