Naming and Branding Agency
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- AdvertisingAge – Cisco Makes a Play for Mainstream Market
- AdvertisingAge – Flip's Quest in First Major Ad Push: Become a Lifestyle Brand
- All About Branding – Naming Exposed
- Arizona Republic – Light rail needs name with spark
- Arrive magazine [Amtrak] – Whatchamacallit?
- Bakersfield Californian – Not in Name Only
- Baltimore Sun – Cooking Up Your Company Name
- Baltimore Sun – The science of picking a company name
- BBC Shop Talk – What's in a Name?
- Bloomberg – Time Warner, Broadwing, Change Names...
- Boston Patriot Ledger – Businesses Enter the Blogosphere
- Boston Patriot Ledger – J. Jill gets help tailoring its image...
- Bull Market 2004 – from Seth Godin and Fast Company
- Business 2.0 – Branding, Waikiki-Style
- Business 2.0 – The New Science of Naming
- Business Week – A Label That Sticks
- Business Week – An Outfit That Rolls off the Tongue
- Business Week – A Practical Guide to Branding
- Business Week – By-the-Book Marketing
- Business Week – Firing Up a Hotter Brand
- Business Week – The Game of the Name
- Business Week – The Serious Cachet of "Secret Brands"
- The Charlotte Observer – Hand-spun, and in a hurry
- Chicago Tribune – Peoples as 'Integrys' panned energetically
- The Chronicle of Higher Education – Your (Lame) Slogan Here
- The Conference Board Review – Now What Shall We Call This Widget?
- The Daily Telegraph – Zounds! There's a signo in my Xingux
- Detroit News – What's in a name? For cars, everything
- Detroit Free Press – Q is Nissan's cue to Sue
- Eagle-Tribune – What's in a Name?
- Ecommerce Times – Playing the Name Game: Sometimes, It's a Losing Effort
- Elsevier Food International – What's in a Name?
- Entrepreneur – The Secret to a Good Business Name
- Fast Company – Brand Aids
- Fast Company – The Brand Called...Who?
- Forbes – Even pros struggle with the re-naming game
- Fortune – Identity
- Greater Fort Wayne Business Weekly – What's in a name?
- Hartford Courant – Signature Statement
- Hotel Interactive – 'Resort'- The Newest Four Letter Word?
- Inc. Magazine – If I Had a Hammer...
- The Indianapolis Star – When naming a drug, it's an inexact science
- The Infinite Mind (NPR) – What's in a name?
- Insurance Journal – Chartis: Other Firms Share AIG's New Name; Is It a Name to Remember?
- Jurtanji List – Za smiĊĦljeno ime on dobiva milijune dolara
- KALX North Gate Magazine – The Business of Naming
- Kansas City Business Journal – Sprint spinoff selects a name, but it's unlisted
- Kansas City Star – Sprint unit picks name and logo
- Lansing State Journal – In In MSU country, businesses...
- Libération – Ces entreprises qui se refont un nom
- Los Angeles Daily News – Blasts from the past
- Los Angeles Times – Ad slogan is a subtle shift for Wal-Mart
- Los Angeles Times – Dot-com names get dottier
- Los Angeles Times – Tagline must fit product, buyers
- Mercury Radio Research – What's in a Name?
- Milwaukee Journal Sentinel – The namegame
- New York Sun – What's in a Name? Plenty, Lawmakers Have Realized
- New York Times – On the Internet, It's All About 'My'
- New York Times – The Science of Naming Drugs
- New York Times Magazine – How to Invent a Brand Name
- PPB - PromotionalProducts Business – What's In A Name?
- PR Intelligence – McDonald's re-energizes brand
- ReadMe – What's in a Name?
- Registered Rep. – You're Calling It What!???
- Regional Airline World – Making the Brand the Business
- Rochester Democrat & Chronicle – Kodak reshapes its image
- Rochester Democrat & Chronicle – No shame in its name
- Rocky Mountain News – Nintendo gaming console Wii makes name for itself
- Sacramento Bee – What's in a name?
- Salon – The name game
- San Francisco Business Times – Biotechs should bring their A-game to their name
- San Francisco Business Times – Octopus: How name firms got arms around a device
- San Francisco Chronicle – SBC starting all over with the name game
- San Francisco Chronicle – This X-ray brought to you by...
- San Francisco Chronicle – Warm, fuzzy, corporate
- Sarajevo-x – "Sarajevo je najpoznatiji bosanski brend"
- The Seattle Times – iPhone: How Apple created a frenzy
- The Seattle Times – Local firms take risk in re-branding
- Slate – Withdrawal Symptoms
- The Standard – The Power of Niagara
- Stanford Medicine Magazine – The name game
- The Star Ledger – TD Bank puts its stamp on Commerce
- South Florida Sun-Sentinel – What about the obvious Scripps name they missed?
- Time magazine – Quote of the Week
- The Times of London – The new naming game
- Toronto Star – Hiding the C-word
- Toronto Star – The challenge the NDP faces in making a new name for itself
- Tri-City Herald – Valley residents want to lose the 'Lower'
- USA Today – The whachacallit
- USA Today – They got a name for the winners in the world
- Wall Street Journal – Making drug names easy to swallow
- Wall Street Journal – Microsoft Hopes 'Z' Gives Zune Some Zing
- Wall Street Journal – Startups...In Search of the Perfect Name
- Wired – Apple: It's All About the Brand
- Wired – Are Stupid Startup Names Hurting Silicon Valley?
- The Naming and Branding Meta Blog
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