The best product and company names require the least advertising.
They are advertisements.
Great names are a powerful force in the branding, marketing and advertising campaigns of the companies they work for. They differentiate you from competitors, make an emotional connection with your audience, and help to build a brand that ignites the passions of your customers.
At Igor, we believe that a powerful name is the result of a powerful positioning strategy. The key is to find a fresh way into the hearts and minds of your customers, redefine and own the conversation in your industry, and engage people on as many levels as possible.
The best product and company names represent the ultimate process of boiling these ideas down into a word or two.
- New Igor-created product & company names: Skin Flik | Audience | truTV | Boogie Board | Improv | Aria | | Intrigue | Mirage | Constellation | Crescendo
- Latest press: What's in a Name? | Cerberus Instinct Letter-Perfect | Rebranding Your Small Business (podcast) | Making drug names easy to swallow | 'Resort' - The Newest Four Letter Word? | Flip's Quest in First Major Ad Push: Become a Lifestyle Brand
- Commentary: The Igor Naming and Branding Blog