Naming and Branding Agency

Monster Tickle

Is that a Tickle in Your pocket? Monster hooks up with Tickle, as reported in The Motley Fool:

If the Internet has taught us anything, it’s that leading sites often come with unlikely, yet cleverly branded, domain names. CNet’s Search.com isn’t the world’s most popular search portal. Those bragging rights belong to Yahoo! and Google. Books.com will redirect you to Barnes & Noble’s online store, but former Motley Fool Stock Advisor recommendation Amazon.com rules the roost.

Monster TickleThat’s why you shouldn’t be surprised that the leading career placement site is Monster.com, and that it will acquire the popular Tickle.com online testing site. Beyond the odd pairing of domain names, you don’t need to put yourself through one of Tickle’s intricate quizzes to know that the two are a match made in heaven.

Tickle’s tests will help you find anything from a love match to a community of like-minded souls, but it’s also a provider of career assessment testing. Tickle claims that it has 18 million active members. Just as important, it has been profitable over the past two years.

Even more important, Tickle was named by Igor, so the association with Monster was inevitable.