Naming madness defined

Naming process demystified: Finally, someone has stepped up to the plate and simplified the naming process for us all. Alas, it is one of our worthy competitors, but we’re the first to give credit where credit is due. As decrypted and presented by Nametag, here is the entirety of their methodology:

Methodology
We utilize our proprietary Ideonics™ process which encompasses BrandVision™ phase, strategic ideation, market feedback, analysis and refinement, cogent presentation of actionable results, and brand roll out assistance.

Thwack! Congrats to Nametag for boiling it down so succinctly. For shame! Not only is our naming process over 3,600 words long and our naming guide in excess of 60 pages, we completely forgot to make up a bunch of words and attach those cute little TMs to them. Idiotics™!