Naming and Branding Agency

Baited breath over naming pickles

Bill and Cara York own a bait shop in Heeney, Colorado, and they’re in a tussle with the Colorado Department of Transportation over a request to post signs directing tourists to their establishment. The CoDOT refused their request, saying the signs “would endanger the health, safety or welfare of the public.” Why? Well, as the Denver Post pointed out in the story we caged this from, it’s because the store’s name is Master Bait and Tackle. Apparently, the CoDOT is afraid of hair growing on tourist’s palms….

Dirty DickA naming pickle in a similar vein: The Virginia and North Carolina Departments of Transportation don’t seem to mind the existence among their fair hamlets near the Outer Banks, Kill Devil Hills, and Nags Head (for those playing along at home) of Dirty Dick’s Crab House, whose slogan is “I Got My Crabs from Dirty Dick’s.” They continue, “Never been to one of our restaurants?…you obviously don’t know Dick!”

The Dirty Dick’s menu includes the following morsels:

Clappy’s Crab Balls
“My Boy Beau’s” Crab Fingers
She Crab Soup
“Shrimplee D’Licious” Spinach Salad
Dick Taters Fries
The Trinity Platter

I wonder what would happen if you purchased bait for your Dirty Dick’s at Master Bait and Tackle? Well, at least I think we’re ready to try writing for The Simpsons.