Naming and Branding Agency

Would you like some cream cheese with that beer?

Bagel BeerDough nut: Your dreams of an endless summer fortified by the refreshing thought of swigging a bottle of beer that contains an entire ground-up day-old bagel may be feeling an early autumnal chill. As reported in the Marin Independent Journal:

Greg Scott Newcorn, 43, owner of Lotsolox Brewing Co., which gained notoriety for its Bagel Beer brand, was scheduled to appear in Marin Superior Court today on suspicion of embezzling $1 million from financial backers, Twin Cities police said.

He is being held on $1.5 million bail while authorities attempt to contact victims, Deputy District Attorney Linda Witong said. “Bail was set based on the estimated loss,” she said.

Newcorn declined to comment from jail yesterday.

We don’t want to underplay the cultural significance of the possible loss of an entire line of beer with a bagel stuffed in the bottle, but what of future generations who may never know what might have been: Pancake Porter, Latke Lite, Smoked Salmon Stout, Schmaltz Malt Liquor or Borscht Bock?