Venus Envy

Gillette wants to penetrate the hot women’s shaver market.

Upon hearing Gillette’s plans to launch a battery-powered Venus Vibrance, some might not think it’s a razor the company’s talking about. Though, we trust Gillette did its market research on this product name before planning to spend $40 million promoting it. The new Venus Vibrance, similar to the men’s M3Power razor, sends vibrations to the skin which raises the hair for a closer shave.

Thanks to Adrants for the latest buzz.