Advertising Awards, Kudos & Brickbats
International Clio Awards recently announced this year’s winners of the most prestigious awards for advertising. Wieden + Kennedy, London took the TV Grand Clio for the Honda ‘Grrr‘ advert, while Crispin Porter + Bogusky, Miami got Agency of the Year, and TBWA\Worldwide was named Agency Network of the Year. Mother picked up a bronze Clio for an Orange campaign.
Mother, the ad agency, does a lot of award-winning work for clients like Coca-Cola, Boots, Orange, and others. “With a reputation as London’s hottest creative agency, Mother continues to make waves and win plaudits for its often offbeat approach to advertising. Since 2000 the agency has moved firmly into the mainstream, with a much-envied and fast-expanding roster of blue-chip accounts,” according to an adbrands.net profile.
Mother focuses creative talent on client projects and takes a very simple approach to agency branding as far as their own website goes. Their single page website is by design more like an old-fashioned business card than digital media. There’s an amusing swatch of “flashy” tartan, and a tagline of Latin words to make the thing look impressive. What’s the message here?
Mother’s interactive work for clients is produced “in house” at the Biscuit Building in London by their creative team at Poke, who won a Silver Pencil for Orange Paper Films at this year’s One Show Interactive in New York. This is the only pencil awarded in the “Wireless” category, so it’s pretty cool. In one of their whackier moments of inspiration, the creatives at Poke came up with the idea for Pokia retro cell phones which, coincidentally, announced a “name change” today, after a trademark challenge by Nokia disallowed the Pokia name.
Mother uses the domain name www.motherlondon.com, probably because mother.com was already taken, and they’re based in London. More the problem, though, they also missed out on their national domain name, www.motherlondon.co.uk, which is a bit of a sticky wicket now that it’s used by another creative hot shop, and causes some confusion. By the way, those mother-fuckers at Mr. & Mrs Wheatley LTD sure are funny, aren’t they? Do check out the creative stuff posted on their website, some of which you might recognize as it’s been posted all over the blogs and emailed from friend to friend. It’s a laugh riot.
That’s the sort of thing CP+B is doing with interactive internet advertising for their big name clients. Winning an Internet Grand Clio, Crispin Porter + Bogusky was awarded two gold for Burger King’s Subservient Chicken. One was for excellence in the brand building category, and the other for fresh approach.
Speaking of a fresh approach, the new kids on the block who might be competition for a Clio next year are brothers Gregg and Evan Spiridellis of JibJab fame, who just picked up Budweiser for a viral marketing campaign. These guys are approaching the advertising business with a refreshing point of view.
Marketing dollars fund the media we watch everywhere. Part of the fun (and challenge) of what we do here at JibJab is figuring out the Ying-Yang balance between sponsored content and pure entertainment. As the lines between entertainment and advertising continue to blur, we make this pledge to you:IF SOMEONE PAYS US TO CREATE SOMETHING, WE WILL ALWAYS TELL YOU. We’ll never use cheeky tricks and gimmicks that keep our sponsor’s identity hidden. We respect you too much to try and pull the wool over your eyes.
WE WILL NEVER TAKE A JOB UNLESS WE THINK WE CAN MAKE IT FUNNY. Our brand is as important to us as our clients’ brands are to them. We’ll never whore it for any amount of money. Never.
WE WILL ALWAYS WORK OUR ASSES OFF TO MAKE YOU LAUGH. We give our ads the same love and attention we give our original JibJabs. If we suck, you stop watching. We don’t want that to happen.
The internet is changing a lot of things for ad agencies, from agency names to domain names, to viral internet marketing campaigns for brand name clients that extend the mainstream media exposure of Super Bowl advertising, to something very controversial like the Carl’s Jr. Paris Hilton ad to get more bang for the advertising buck.
Wednesday, June 1st, 2005 |
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