Naming and Branding Agency

Kansas re-branding effort re-launched

The state of Kansas recently launched a campaign aimed at countering the negative image that has built up surrounding this squarest of states. The tagline “As big as you think” was meant to balance the perception of Kansas as small minded and intolerant. But the campaign failed and Kansas has finally realized they must play to their strengths.

We bring you Kansas’ new television spot, through which they hope to subtract a few degrees from their perceived latitude so it lines up more accurately with their actual attitude. Via WOW.

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