Naming and Branding Agency

The return of Blandor

Under increasing pressure from our loyal reader, we have launched a search for one-time commentator “Blandor the Imponderable”. Last seen on these virtual pages more than two years ago, we agree that Blandor must return. We currently have agents scouring all the methadone clinics and binjo ditches on the south side of town, so he’s bound to turn up soon.

In the meantime, cast a bleary eye back on Blandor’s last guest appearances, where he prognosticated profoundly on the color scheme of Aeroflot and the naming and branding genius of Avlimil.

Send us any tips or sightings you have. We need him back pdq, as he alone is qualified to comment on the news that WebMD has changed its name. Via The Street.com:

“In choosing the name, we looked for a name that we could own and to which we could assign our own meaning and vision,” the company says. “Our new name, Emdeon, references our history as WebMD and formerly, Healtheon. It also suggests our grounding in e-healthcare.”

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