MTV has just announced the name of their new digital music service, named by Igor. From the press release:
MTV Networks, a division of Viacom Inc and Microsoft Corp. today announced they have collaborated on the design and development of MTV Networks’ new digital music service called URGE…
….URGE will offer rich entertainment programming and innovative tools designed to guide musical discovery and connect fans to the artists and music they love. Offering more than 2 million songs from the major labels and thousands of independents, URGE will encompass all musical genres, from alt-country to zydeco. In addition to a broad catalogue of music choices, URGE will deliver a deep well of exclusive MTV Networks programming and original, hand-crafted content…
…MTV Networks, a division of Viacom Inc., (NYSE: VIA – News and VIA.B – News) and Microsoft Corp. today announced they have collaborated on the design and development of MTV Networks’ new digital music service called URGE. Set to debut domestically in 2006, URGE will provide an immersive music experience…
…”As with everything we do at MTV Networks, every element of URGE is being developed with our audience in mind,” said Jason Hirschhorn, MTV Networks’ Chief Digital Officer. “Beyond providing a simple transactional service, URGE will provide a musical playground where fans can explore, customize, discover and download new music.”
…Upon its debut next year, URGE will be promoted through multiple venues, including the MTV, VH1 and CMT channels, which on average collectively reach more than 165 million viewers U.S., as well as through the respective brands’ Web sites and Urge.com. Additional details of the new service will be unveiled in January at the International Consumer Electronics Show in Las Vegas.
You’ll be able to satisfy your URGE here.
More blogs about urge.
One comment on “MTV + Igor = URGE”
Another fantastic name from Igor. So what else is new?! It reminds me of back in high school when certain miscreants would put “In N Out Burgers” bumper stickers on their car. By carefully trimming out the “B” and the “rs” on the last word, they created a uniquely personal message that they shared with fellow drivers and female students alike.