Naming and Branding Agency

Ask now Jeevesless

Ask Jeeves has changed its name to Ask.com, muddying the branding waters with About.com and Answers.com.

Of bigger concern is the track record of generic brands on the web, especially in this space. Remember FindWhat, LookSmart, InfoSeek, AllTheWeb, etc? How about Pets.com, Drugstore.com or Business.com? And there are no intellectual property laws stopping anyone from launching AskAbout.com, AboutAnswers.com or AskAboutAnswers.com.

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