Naming and Branding Agency

Embarq is new name for Sprint local

According to the U.SP.T.O., the other two leading contenders for the new company name were Zilliant and 5Point, so Hobson’s choice.…

All three names were filed for T.M. registration on the same day, on Sprint’s behalf (actually through a dummy corp. to throw people like us off the scent). This is S.O.P. when a company is trying to make a final choice on a name.

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