Landorian Logic

With the unrelenting consistency of a Borscht Belt comic, naming and branding parody site Landor continues to go for laughs with a well worn schtick:

Landor developed the family name Vanceva, coined to suggest both “ever advancing” and providing “every advantage.” In tone and style the name captures the dual nature of this technology: functional performance and aesthetic design.

They’ll be here all week. Try the veal!

Says Blandor the Imponderable: ” That’s nothing. I remember when Fannie Brice, Paul Whiteman, George Jessel, Sophie Tucker and I first got into the name trade. We were all playing a two week gig in the Sour Cream Sierras when Sophie turns to Fannie and says, ” Out of several hundred names which were developed by Landor, the final one chosen was UNIQA. This new name stands for a promise signaling the company’s claim to uniqueness in quality, service and competence. It supports the idea of “the new type of insurance.” ” Everybody plotzed!”

More of Blandor’s rants here.