Naming and Branding Agency

Microsoft Whispers Origami

“I am everywhere you are, but never in the way,” reads the cryptic text of the site, with pictures showing a mountain peak and a subway. “Who am I?…Find out 3.9.06.”

However, reports ZDNet, right-clicking outside the flash animation of the main Web page and viewing the source code provides this: “Origami Project: the Mobile PC running Windows XP.”

Remember Longhorn? Before we get too excited about the Origami name, let’s remember that it will probably not look so sexy when it’s finally released. By the time the naming and branding experts at Microsoft get “whatever it is” in a box, it will probably look something like this.