Naming and Branding Agency

Dogfish Head Golden Shower

More frat boy humor naming, Dogfish Head Golden Shower Beer. They know their target. Ugh.

Reminds me of the time a friend said he wanted to make round (as in donut shaped) corndogs and sell them to drunk people at ball games. He wanted to call them “Round Hounds”. I immediately told him that “Dog Nuts” was a better play on donuts + hotdogs, and would have greater appeal to drunk people.

John Hessler never did launch that business, so “Dognuts”– that’s freebee number two, Samsung!

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