Naming and Branding Agency

Posts from: August 2006

Catahoula Leotard Dog

‘History’ The Louisiana Catahoula Leotard Dog, also known as the Catahoula Cutey and Catahoula Dance Dog, is named after Catahoula Parish, Louisiana.

The Catahoula Leotard Dog is the performance art dog of the region. They are used for herding, tracking, and ballet.

‘Temperament’ The Leotard has a tendency towards being a prima donna. Though generally healthy, some individuals suffer from anorexia.

‘Breed Recognition’ The Catahoula Leotard Dog is not recognized by any major kennel club. The breed is in danger of extinction, mainly because most members are gay.

Never discount the value of “silly.” Wcrowe 14:59, 12 Oct 2004 (UTC)

I am astounded–and perhaps I should leave it at that. ;-)
Yes, I think the article could use some editing. Elf | Talk 15:45, 12 Oct 2004 (UTC)

This wild snippet was captured on the discussion page for the Catahoula Leopard Dog on Wikipedia, the free online encyclopedia that anyone can edit — so it’s subject to change without notice.

Via: commentor janet on this post about formication on Martha Barnette’s … Orts

Columbus Day Special

We encourage Americans to help themselves to a generous helping of the very helpful law blog, shlep: the Self-Help Law ExPress. Wordlabbers around the world will appreciate not only the weblog’s clever name but also this interesting post about the naming and branding of Christopher Columbus.

Really bod product naming

product_naming
Parfums de Coeur (a Connecticut company) is selling body spray, deodorant and “body wash for men” under the brand name BOD Man. Their website touts one “flavor”of BOD Man, called “Really Ripped Abs”, as “a fragrance with the staying power of a man”. It fails to say which man, however. Ewww de Cologne indeed.

But whether you chose Really Ripped Abs or one of their other “flavors”, like Player, Rock Hard or Fresh Guy, you’ll be puzzled to know that all BOD Man flavors are “a whole new way to wear fragrance”. They don’t say what that new way is and we don’t want to know.

Perhaps this “new way” is necessitated by the fact that the body spray is is flammable and should not come in contact with fabrics.

What kind of man wears BOD Man, you ask? According to Walgreens.com, people who bought BOD Man also bought lipstick and nail polish.

Enough said.

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Ten Questions for Seth Godin, and One for You

Cluetrain maven, social commentator, and aspiring artist, Hugh MacLeod has 10 Questions for Seth Godin — and a cartoon to help him flog his new blook.

These bloggerati are both listed on Wordlab’s blogroll, so we were very interested in their email conversation, and especially this question:

7. QUESTION: I know for a fact that you inspire a lot of bloggers. Could you name a few of the bloggers who inspire you?

ANSWER: Joi Ito got me started. You challenge me regularly to rethink the limits. Tom Peters reminds me that I don’t work hard enough.

I also read dozens of blogs a day, including: acleareye.com, Joel on Software, Brand Autopsy, Boingboing, Springwise, Buzzmachine, Presentation Zen, Guy Kawasaki, Kathy Sierra, Fred Wilson, Rick Segal, etc.

For some inexplicable reason, Wordlab is not on Seth Godin’s list of inspirational blogs and daily reads. Maybe we’re not taken seriously because Wordlab is not also a book.

We’d rather experiment with new tools, techniques and approaches for bloggers to deliver useful content. Which brings us to this question for our readers, “Assuming you’d have some need for Wordlab printed on paper, would something like this be more useful than, say, a book of blog posts?”

Here’s to the crazy, creative, sexy ones.

Apple and Creative settle, Apple forks out $100m

Here’s to the crazy ones.

The misfits.

The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They’re not fond of rules.

And they have no respect for the status quo.

You can quote them, disagree with them,

glorify, or vilify them.

About the only thing you can’t do is ignore them.

Because they change things.

They push the human race forward.

And while some may see them as the crazy ones,
we see genius.

Because the people who are crazy enough to think
they can change the world, are the ones who do.

Think Different. Please.

Paris Hilton’s Hot New Video

I’m sure the Paris Hilton commercial you’re lookin’ for is on YouTube somewhere, but all we could find was this new advertisement for Paris, her eponymous (look it up) debut album.

“Hey, YouTubers, it’s Paris,” purrs socialite and aspiring pop-singer Paris Hilton in a new video that graces the right sidebar of the online video hub’s front page.

The video is an example of what the company calls “participatory video ads,” or PVAs. Like other YouTube videos, PVAs can be rated, commented upon, and embedded in blogs and MySpace profiles. The clip pushes Hilton’s newly released debut album, “Paris,” and is part of YouTube’s initial big test of the online advertising waters.

You can watch the new Paris Hilton participatory video ad for “Stars Are Blind” right here, but remember what mamma said — that’ll make you blind.

New name for AT&T Worldnet?

Does this domain mean that AT&T Worldnet is about to make a name change? We don’t know, but we sure recognize the naming style.

Actually, we think the name is the best of its genre. Nice work.

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The blind leading the blinds

One of the most successful online retailers for blinds and window treatments hired Igor to name a new brand of upscale online window treatments, which we named Jupiter Wells. We have posted a case study for your reading pleasure.

In Vino Veritas



Truth in advertising by Hugh MacLeod, famous for his cartoons on the backs of business cards, from a new series of wine labels for Stormhoek.