Guerilla / Viral Destination Branding
Lately, a lot of U.S. cities and states have jumped on the slogan bandwagon in attempts to duplicate the successes of New York’s “I Love N.Y.”, Texas’ “It’s Like a Whole Other Country” and Las Vegas’ “What Happens in Vegas Stays in Vegas”. Here are some of the results of recent destination branding efforts:
Kentucky: Unbridled Spirit
Wichita: We Got the Goods
Ohio: Build Your Business. Love your Life
Kansas: As Big As You Think
Baltimore: Get In On It
Utah: Life Elevated
Washington State: SayWA
Wisconsin: Like No Place On Earth
Maryland: More Than You Can Imagine
Colorado: Enter A Higher State
San Francisco has taken a different tack, hoping to promote the city to straight men the world over with an incredibly effective viral web campaign called “S.F. Boogie Down“. Genius.
Monday, October 16th, 2006 |
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