Posts from: January 2007
However cute they may be, working with monkeys is not all it’s cracked up to be.
CareerBuilder.com, the USA’s largest online employment network, which both entertained and annoyed the viewing public with its four ‘monkey ads’ first shown at the 2005 SuperBowl, is giving the monkeys pink-slips this year.
“It’s tough working with monkeys. And we’ve had enough,” reads text at the end of the ad. “Watch the CareerBuilder ads evolve. Feb. 4 on the big game,” which is a reference to the upcoming Super Bowl.
CareerBuilder is showing a teaser of its upcoming Super Bowl ads with a “Farewell” tribute to the monkeys and a humorous new online promotion, the Age-O-Matic, which shows the aging that happens when a person spends too much time at a “soul-sucking job.”
In a final act of neologicide, Homassist will change its name to DigitalPost Interactive following the acquisition of The Family Post. These websites suck so bad, we have not included links.
“Over the years, President Bush’s State of the Union address has averaged almost 5,000 words each, meaning the President has delivered over 34,000 words. Some words appear frequently while others appear only sporadically.”
Use these tools provided by the New York Times to analyze the words carefully chosen from year to year by President Bush in his State of the Union addresses.
For a graphical presentation of the words used in presidential speeches, see the US Presidential Speeches Tag Cloud website.
Courtesy of Blawg Review, the carnival of law bloggers, we found a link to an article on Law.com about the trend to shorter law firm names.
Gibbons, which until last week was Gibbons Del Deo Dolan Griffinger & Vecchione, knows the significance of a name. Before becoming Gibbons Del Deo, the firm was Crummy Gibbons & O’Neill.
“‘Crummy’ became a hurdle to us, and we wanted to take down that hurdle,” said the firm’s managing director, Patrick C. Dunican Jr.
This time around, the firm was looking to be consistent with how the firm is known and follow the trend of national and international law firms and corporations that have easily remembered names, according to Dunican.
And nobody is going to make fun of Gibbons.
Cingular Is Now the New AT&T
Advertising, Re-Branding Efforts Begin, Will Continue Throughout 2007
AT&T, the standard bearer of communications excellence for more than a century, is getting younger on Monday, when the company folds the six year-old Cingular wireless name into the iconic AT&T brand.
Starting Monday, Jan. 15, AT&T Inc. (NYSE:T) is launching a new multi-media campaign to begin transitioning the Cingular brand to AT&T in advertising and customer communications, throughout Web sites and nationwide retail stores, and on company buildings and vehicles.
“Around the world, our customers recognize the AT&T brand for meaningful innovation, a commitment to customer service, high quality and exceptional reliability,” said Edward E. Whitacre Jr., chairman and CEO of AT&T. “AT&T, BellSouth and Cingular are now one company, and going to market with our services under one brand is the right thing to do.”
Yeah, what Colbert said.
The public will remember Denny Doherty, of the legendary California pop group The Mamas and The Papas, for the great music he sang and wrote, but his friends will remember him for his great sense of humour…
Words of Love (Phillips)
Words of love, so soft and tender
Won’t win a girls heart anymore
If you love her then you must send her
Somewhere where she’s never been before
Worn out phrases and longing gazes
Won’t get you where you want to go, no!
Words of love, soft and tender
Won’t win her
You oughta know by now
You oughta know, you oughta know by now
Words of love, soft and tender
Won’t win her anymore.
So, for all you romantics with a sense of humor, here is a collection of loving words to send her where she’s never been before.
Lone Landor naphephiliac Anthony Shore gets snarky on a name, and deservedly so. From the San Francisco Chronicle:
A camel named Jake wore a bush hat with the company logo. Five elephants formed a reception committee. A sea lion called Odie reclined in a golf cart. The scene in Vallejo on Wednesday morning looked like a cross between Noah’s Ark and “Jurassic Park.”
It wasn’t. Instead, the occasion was a rebranding ritual: Marine World is now Discovery Kingdom…
…”It sounds like the bastard offspring of the Discovery Channel and the Magic Kingdom,” said Anthony Shore, creative director of naming and writing at Landor Associates, a strategic branding and design consultancy in San Francisco.
“Discovery is a word that’s used a lot in the world of entertainment and theme parks, and kingdom is also hardly unique in the category,” Shore said. “They now have their work cut out for them — to help create more distinction from all of those other discovery brands.”
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In a press release issued today, The Neilsen Company announced that it will no longer be known as VNU Group B.V.
Newly branded, streamlined company; Focus on innovation and integrated services; Helping clients find clarity in complex markets.
New York and Haarlem, the Netherlands, January 18, 2007 – In a move that emphasizes its best-known brand name and underscores its commitment to create an integrated, streamlined global organization, VNU announced today it is changing its name to The Nielsen Company.
“Nielsen is one of the great names in the information-services industry,” said David L. Calhoun, chairman & chief executive officer of The Nielsen Company. “For more than 75 years, the Nielsen brand has stood for the highest standards of integrity and quality, for independence and objectivity, and for an unrelenting dedication to helping clients be more successful. The Nielsen name is a source of pride for everyone in our organization, and it is now the name under which we all will go to market.”
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek) and trade shows.
In the blogosphere, we know them as BlogPulse an automated trend discovery system for blogs. Blogs, a term that is short for weblogs, represent the fastest-growing medium of personal publishing and the newest method of individual expression and opinion on the Internet. BlogPulse applies machine-learning and natural-language processing techniques to discover trends in the highly dynamic world of blogs. BlogPulse is brought to you by Nielsen BuzzMetrics.
As one biz-tech journalist covering the business of digital media blogged it, “One legendarily crappy service now defines the whole company. Go figure.”
Anyway, the name Nielsen is definitely a better name for a unified brand than VNU Group, and wins hands-down in a Googlefight.
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Thanks to Tom Whitwell of The Times of London, who waved this one under our noses first thing in the morning. Tom e-mails:
If you’re going to have a brand name like Eat Fussy, you have to be very careful which fonts you use.
Lower case was probably a good call…
We’re sold. And after you meet Annabel Karmel, you will be too.
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Posted: January 29th, 2007 |
Category: Uncategorized 