Naming and Branding Agency

Posts from: February 2007

Food fight

Quiznos now has around one-fifth the number of stores Subway has, but is the number one sandwich store in terms of growth, while Subway continues to tread water. It’s time for Subway to get bold and reinvent, or die.

Perhaps they could run with this campaign:

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Wall Street Not Impressed With Playboy

From All Headline News:

Playboy, like many other magazines throughout the nation, has not done so well on Wall Street with shares falling about 18 percent in 2006. Wall Street is not forecasting much improvement for 2007.

Wall Street may not be impressed, but those outperforming contrarians at Rochester, NY based money management firm Manning and Napier (cheap plug for my dad’s firm) are sticking with what they know, the Playboy brand:

Virge Trotter, an analyst with Manning and Napier Advisors, said, “People have questioned the long-term ability of Playboy to survive but we think it will survive. We like the plans they have in cable and licensing and the valuation is cheap enough that not a lot has to work for the stock to rebound.”

All it will take is a few million snowbound Upstate New Yorkers…

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Web 2.0 … The Machine is Us/ing Us


A KSU anthropology professor has produced Digital Ethnography of Web 2.0, or Web 2.0 in just under 5 minutes.

Credit Sister Rye (again!) for sifting out the Dope Dope Dope and Professor Michael Wesch for his very >coo/l, anti-teaching video.

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It won’t be long now, my pretties.

Abuelita is a well known, longstanding brand of hot chocolate in Mexico, despite the picture of the woman (?) on the label who looks likes she is trying to trick you into drinking poison.

company names

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