Naming and Branding Agency

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One Love and The Wailers Trademark Dispute

Here's an interesting article on BobMarley.com discussing the adaptation of the classic reggae anthem "One Love" as the tourism theme for Jamaica.

"One Love," which adapts several lines from Curtis Mayfield's "People Get Ready," was originally recorded in 1965 by Bob alongside fellow Wailers Bunny Wailer and Peter Tosh and was produced by Coxsone Dodd for his legendary Studio One label featuring the jaunty tempo that typified the era's ska music. However, much better known is the more melodic interpretation of "One Love" that was included on Bob's 1977 album Exodus (cited as Time magazine's Album of the Century). With its slower reggae beat and cheerily plunked piano chords, the Exodus rendition of "One Love" was selected by the Jamaican Tourist Board as its theme song in the early 90s and continues to be used by the organization to promote the island within the competitive travel industry.

"One Love" symbolizes the message of Jamaica to the world through tourism as we seek to promote peace and harmony and tolerance of all people," explains David Shields, Deputy Director of the Jamaica Tourist Board. "The song has been used repeatedly by the tourist board to promote Jamaica and in recent research, our consumers have indicated that not only does the song resonate positively but as a destination Jamaica resonates positively through the song. So Bob Marley's iconic presence and his music continues to represent Jamaica and our work in a positive way and in all of our campaigns we continue to use 'One Love' and reggae as one of our unique selling propositions to the world."
On a somewhat-related note comes news from a Seattle Trademark Lawyer, reporting on a recent lawsuit filed in the United States by an American rock band called The Wailers. They've been performing as "The Wailers" since 1959, and they registered their band name as a trademark in 2003. Now they complain about the registration of the domain name wailers.com and allege that The Wailers in Jamaica have infringed and diluted their trademark for the band name and are causing confusion among music lovers everywhere.
The Wailers was a ska, rocksteady and reggae group formed in Kingston, Jamaica in 1963, consisting of Junior Braithwaite, Beverley Kelso, Bunny Livingston (aka Bunny Wailer), Bob Marley, Peter McIntosh (aka Peter Tosh), and Cherry Smith. They were called variously The Teenagers, The Wailing Rudeboys, The Wailing Wailers, and finally The Wailers.
Hmmm...wonder what Bunny Wailer would think about all this.
What your hands do, it's your own eyes that 've seen. So, won't you judge your actions, to make sure the results are clean? It's your own conscience, that is gonna remind you, that it's your heart, and nobody else's, that is gonna judge. So, be not selfish, in your doings, pass it on. Help your brothers, in their needs, pass it on. Live for yourself, you will live in vain. Live for others, you will live again.
Peace. One Love.

Naming, Branding & Search Engine Optimization

This week we discovered three law blogs that raise questions of interest to us:

Baby Naming Branding: 4Real or Just a Fad?

Is Trojan Advocating the End of Humanity?

Is LA's Dopest Attorney Out To Lunch?

Summer re-run, originally posted 1 year ago

Crochet cachet: Of all the fetish magazines on the market, this one makes us feel the naughtiest. Crochet Fantasy, by virtue of its absurd name, has made the mundane oddly compelling. And disturbing. And sublimely subliminal.

Simultaneously squeaky clean AND tawdry. It’s so bad, it’s good. Perfect.

crochet

Or maybe it’s just our predilection for coarse, mustard-colored yarn…

Touché.

[ More posts about | More blogs about naming ] [ More posts about | More blogs about naming products ]

The Band — No Use For A Name

NO USE FOR A NAME are a four-piece punk rock band from San Jose, CA, and have been the torchbearers of the skate-punk scene since Tony Sly and Rory Koff started the band in 1987. Anyway, they've got a greatest hits album coming out on the Fat Wreck Chords label in a couple of weeks, appropriately titled "All the Best Songs" which they will be promoting, no doubt, in an upcoming concert in their hometown at a club called -- drumroll please -- The Blank Club. "Keep Them Confused" is the name of the latest record by the band.

Other bands, that might have a use for a name, should check out Wordlab's great list of names in categories for rock bands and albums, or tap into the fleshy membranes that lurk on our Wordboard thinking up wild and wonderful names for bands. For those who prefer their names created by one of those band name generators, there's always this band name maker.

And, when all is said and done, this just might be the greatest name for a band, ever.

The Office Video Game by MumboJumbo

Televisionary reports that the BBC America comedy series, The Office, a mockumentary television show Igor had a hand in helping make famous in the United States before the 2004 Golden Globe Awards, is coming soon to hand-held video game players for office workers, thanks to game maker MumboJumbo.

Naming strategy: Microsoft vs. Google

James Joaquin, a Venture partner at Bridgescale, wrote a thoughtful article comparing Google and Microsoft’s naming architectures. Here are his recommendations for Microsoft:

How could Microsoft learn from Google’s branding simplicity? Here are my five suggestions to move “Live” in that direction:

1. Stop using Windows to brand Web services that run on any computer in any browser. Simply brand those “Microsoft Live.”
2. Don’t add “Live” to the names of products beginning with “Vista” or “Office”–ever. Not even one. I’m serious. Let Vista and Office continue to mean PC Desktop and help differentiate Live to mean Web.
3. Rename “Microsoft Office Live Basics” to “Microsoft Live Business Site.” See No. 2 above.
4. Rename “Windows Live OneCare” to “Windows OneCare.” Remember, it only works on a Windows PC.
5. Rename “Windows Live Mail” to “Windows Mail 2.0" and bundle it with future releases of Vista. I know it seems short and simple, but that’s the whole idea.

[More]

Here's our streamlined naming architecture diagram ideas for Microsoft:

product_naming

And option two:

product_naming

Happy Frisbee’s Day!

In the United States, today is the day we celebrate the anniversary of the re-naming of the “Pluto Platter”, and love is in the air:

SAN FRANCISCO (AP) - Wham-O Inc. changed the name of the Pluto Platter to Frisbee 50 years ago Sunday, flinging a new word into popular culture that still conjures images of carefree fun in the park and breezy days at the beach. Walter (Fred) Morrison, inventor of the beloved disc, thought the new name would never fly. “I thought Frisbee was a terrible name,” Morrison, now 87, said. “I thought it was insane.” Frisbee instead became insanely popular, making the name as synonymous with flying discs as Google is with Internet searches and Kleenex is with tissue.

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Landor swirls around the bowl

Here is a snapshot of Landor website traffic for the last 6 months:

With interest in their website on the wane (down 54% over the last 3 months), Landor has sprung into action! O.K, maybe not "sprung"...

With interest in their website on the wane (down 54% over the last 3 months), Landor has slowly pulled itself off the couch and into a standing position, stopping to catch its breath at frequent intervals, like an old man with swollen testicles and a bad hip, alone in a cluttered apartment by the highway, with nothing but a coffee table, a chipped floor lamp with a bad bulb, and an empty bookcase to help him to his feet in a failed attempt to make it to the potty on time, into action!

What does the 800 pound jellyfish of the business, a business that includes creating websites and website user experiences for slow witted Fortune Five Hundred companies do to address their own failing web experience?

With their confidence shot, and their own expertise not delivering results, they ask the general public for help.

We give you Landor’s own, “Help us fix this sinking ship because we sure are missing something and we don't have a clue” survey.

Some of the questions are at once terrifying and hysterical, “Should we dip our toe into this whole blogging thing we have been hearing the kids talk about?”. The first reaction is “God no!", but on reflection, “Oh please, yes God please!!!”

They also have a page where they ask you to send them the domain of a website that gets it right, because they need ideas. Have fun with that one. Might we suggest this?

Things are so bad at Landor, their web traffic just dipped below that of our own Igor site, and our own Wordlab site buried them many moons ago.

Check out Alexa, it's a great site that allows you to compare your competitor's web traffic to your own.

The Best Free Naming Website, Bar None

Wordlab got some good press the other day, in the Lifestyle section of the Hartford Courant. Here's an excerpt that talks about the excellent ideas for names of bars and clubs generated by some of the creative minds that lurk in the semantic cesspool we call the Wordboard.
Some club owners look for name advice online. The website www.wordlab.com offers a forum for entrepreneurs seeking monikers for everything from hot-dog carts to big-city nightclubs.

"I am opening a new club in Ohio, and I can't come up with a catchy name. ... It will be mostly Top 40 dance music with some older stuff thrown in, and of course requests! Can you help?" a seeker with the Web handle TamaraLynn wrote.

Responses included "Shut Up And Dance," "Galaxy Club" and "Frequency."

Sixtoemoe wanted a name for a club focused on soul music. Responses included "Soul Survivor," "Bought and Souled," "Souled Out" and "Soul Beneficiary."

Posters on the site have to weed through some attempted humor. To a person seeking a name for a restaurant and bar in Portland, Maine's art district, for example, a responder offered "Chez Snooty." Another regular on the site has repeatedly offered "Alcohol & Archery" as a name for a variety of clubs and bars.

Some people do get solutions from the site. The owner of a small bar near a cemetery in Portland, Ore., was offered "The Dead End," "Dead Zone," "Plotz" and "Spirits," among other names. The owner wrote back, "Thanks, we went with Spirits! Great idea."

Several responders urged owners and managers seeking names to keep them simple. A poster with the web handle Intellishag sought suggestions for a martini bar that would play "chill-out and sexy music" for "sexy young people."

A poster with the forum name, Elemental, responded, "Think `short and sweet,' " and suggested several signposts, including "Clean," "Steel," "Chrome," "Velvet" and "Mink."

Logos and illustrations paired with a name add another layer of style and statement. One of Connecticut's best known music spots, Toad's Place in New Haven, uses the image of the well-dressed Victorian Mr. Toad from "Wind in the Willows."

Toad's Place owner Brian Phelps says the name was derived from a restaurant "named after a toad or a frog that matched with the French restaurant theme" the original partners envisioned for the place in 1975. The Mr. Toad logo was added later, Phelps says.

Manning, the naming consultant, cites Toad's Place as a name that stands out amid a crowd of bars and club names that sound like perfume labels.

"There are thousands and thousands of clubs that have edgy, in-your-face names like `Ecstasy' and `Opium' - something sexually suggestive," he says. "You actually tend not to notice. That's not pushing the envelope. Something like Toad's is in the other direction. You actually remember it."
Remember, Wordlab is the best free naming and branding site on the web, bar none, and we challenge anyone to do better for less.

Seminal Ideas From Fertile Minds

It's hard to conceive of a better name for this product than Fertell. All it needs is a tagline pregnant with meaning.

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