Crochet cachet: Of all the fetish magazines on the market, this one makes us feel the naughtiest. Crochet Fantasy, by virtue of its absurd name, has made the mundane oddly compelling. And disturbing. And sublimely subliminal.
Simultaneously squeaky clean AND tawdry. It’s so bad, it’s good. Perfect.
Or maybe it’s just our predilection for coarse, mustard-colored yarn…
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James Joaquin, a Venture partner at Bridgescale, wrote a thoughtful article comparing Google and Microsoft’s naming architectures. Here are his recommendations for Microsoft:
How could Microsoft learn from Google’s branding simplicity? Here are my five suggestions to move “Live” in that direction:
1. Stop using Windows to brand Web services that run on any computer in any browser. Simply brand those “Microsoft Live.”
2. Don’t add “Live” to the names of products beginning with “Vista” or “Office”–ever. Not even one. I’m serious. Let Vista and Office continue to mean PC Desktop and help differentiate Live to mean Web.
3. Rename “Microsoft Office Live Basics” to “Microsoft Live Business Site.” See No. 2 above.
4. Rename “Windows Live OneCare” to “Windows OneCare.” Remember, it only works on a Windows PC.
5. Rename “Windows Live Mail” to “Windows Mail 2.0″ and bundle it with future releases of Vista. I know it seems short and simple, but that’s the whole idea.
Here’s our streamlined naming architecture diagram ideas for Microsoft:
And option two:
In the United States, today is the day we celebrate the anniversary of the re-naming of the “Pluto Platter”, and love is in the air:
SAN FRANCISCO (AP) – Wham-O Inc. changed the name of the Pluto Platter to Frisbee 50 years ago Sunday, flinging a new word into popular culture that still conjures images of carefree fun in the park and breezy days at the beach. Walter (Fred) Morrison, inventor of the beloved disc, thought the new name would never fly. “I thought Frisbee was a terrible name,” Morrison, now 87, said. “I thought it was insane.” Frisbee instead became insanely popular, making the name as synonymous with flying discs as Google is with Internet searches and Kleenex is with tissue.
Here is a snapshot of Landor website traffic for the last 6 months:
With interest in their website on the wane (down 54% over the last 3 months), Landor has sprung into action! O.K, maybe not "sprung"...
With interest in their website on the wane (down 54% over the last 3 months), Landor has slowly pulled itself off the couch and into a standing position, stopping to catch its breath at frequent intervals, like an old man with swollen testicles and a bad hip, alone in a cluttered apartment by the highway, with nothing but a coffee table, a chipped floor lamp with a bad bulb, and an empty bookcase to help him to his feet in a failed attempt to make it to the potty on time, into action!
What does the 800 pound jellyfish of the business, a business that includes creating websites and website user experiences for slow witted Fortune Five Hundred companies do to address their own failing web experience?
With their confidence shot, and their own expertise not delivering results, they ask the general public for help.
We give you Landor’s own, “Help us fix this sinking ship because we sure are missing something and we don't have a clue” survey.
Some of the questions are at once terrifying and hysterical, “Should we dip our toe into this whole blogging thing we have been hearing the kids talk about?”. The first reaction is “God no!", but on reflection, “Oh please, yes God please!!!”
They also have a page where they ask you to send them the domain of a website that gets it right, because they need ideas. Have fun with that one. Might we suggest this?
Check out Alexa, it's a great site that allows you to compare your competitor's web traffic to your own.
Tagline writing tips via today’s LA Times, and more tagline tips, from us.