Landor Associates, one of the world’s leading strategic branding and design consultancies, today announced the appointment of Anthony Shore to Global Director, Naming & Writing. Shore was previously Creative Director of Naming & Writing at the San Francisco office of Landor.
In 2006, Shore was charged with establishing and leading Landor’s first naming-oriented Global Knowledge Sharing Team to optimize processes and resources worldwide. This resulted in a significant increase in naming assignments and an advancement of Landor’s capabilities in this area.
Charlie Wrench, Chief Executive Officer of Landor, said, “Over the course of Anthony’s career with Landor, he has shown nothing more than absolute passion for his work and an increasing determination to transform Landor’s worldwide naming network into the most accomplished and catalytic group in our industry. I trust that in just a few years time, this goal will be reached and Landor will be recognized as the world’s leading naming network.“
When asked about his goals moving forward, Shore said, “Developing great names for a global audience requires a deep understanding of many local languages and cultures. It also requires exceptional creativity and a strategic brand focus. My vision is to maximize the individual creativity and collective effectiveness of the two dozen brilliant namers Landor Associates has worldwide. With fantastic naming work, we provide a fantastic return for our clients.