Naming and Branding Agency

Posts from: August 2007

Birth of a buzzword: Bacn

This item from today’s New York Times “What’s Online” column, Click if You Read This Column:

Saving Your Bacn Over the last week, a new Web 2.0 buzzword was born: “bacn.” Bacn is not spam; rather, it refers to messages — e-mail newsletters, Facebook friend requests, Twitter updates and the like — that are wanted but not needed. “Notifications you want. But not right now,” is the blogger Andy Quayle’s succinct definition (techburgh.com).

By most accounts, the term was coined — or at least gained traction — during last weekend’s PodCamp Pittsburgh event (podcamppittsburgh.com).

On his blog, Eric Skiff offers possible solutions, which amount to smart e-mail filtering and personal discipline. “Once or twice a day while I’m taking a ‘brain break’ I’ll flip through my labels and take care of any pending friend requests, comments, and any other bacn that’s come in during the day,” he writes (glitchnyc.com).

Already, a Web site, bacn2.com, has appeared to help “spread awareness” of bacn and to help people cope.

As bacn proliferates, it will likely become the new spam, making the whole idea of “bringing home the bacn” much less appealing.

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Unsavory Palette / Palate

product name igorOnly twice have we predicted the demise of a product based on its name and brand positioning; Song Airlines and Gap’s Forth and Towne. We are confidant that the inevitable failure of Crayons juice drinks will put our record at 3-0. On the surface the name seems plausible – crayons are fun and multi-colored, much like these fruit drinks. But we all have the visceral memory of chewing on a crayon as kids, and well, not good. The final nail is the fact that the juice is even using Crayola design cues. Ugh.

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David Bowie and Ricky Gervais

This video’s connection to naming and branding lies in the fact that The BBC hired Igor to promote Ricky Gervais’ first show. This clip is brilliant:

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