Naming and Branding Agency

And now, your moment of zin…

Words. Language. The exploration of the visual identity of language vs. the conceptual nature of language. Can words and phrases issue spontaneously in a manner analogous to the Abstract Expressionist “action painting”? Can language be “used” in a way that is not primarily communication, poetry, or logical, yet inhabit a physical existence apart from a conceptual one?

Jay Jurisich, the eponymous Snark, has identified five types of triggers that lead to the words you see in the images on his site.