Naming and Branding Agency

Posts from: June 2008

Tastee Freez

Trying to beat the summer heat, but can’t bring yourself to choke down another cup of soft serve? Fear not, these intrepid entrepreneurs are at your rescue:

We don’t know whose brain bastard this ad campaign is, but with classic copy such as, “a neat and convenient way to store your poop for the trip home”, our best guess would be Ogilvy. Nigel?

Unattended poop” indeed.

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“Hand-spun” milkshakes in the news

In today’s Charlotte Observer, some jackass spouts off on the product name “Hand-spun milkshake”.

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Save Me From My Missouri

Can you spot the irony in the rationale behind Missouri’s new tourism campaign? Via OzarkFirst.com:

(Jefferson City, MO) — Gas prices aren’t getting any cheaper- so Missouri Gov. Matt Blunt is suggesting you stay closer to home for your next vacation.

Blunt and his family have planned a three-day trip through the state, hoping to set an example with what he is calling a “Show-Me Tourism Tour.”

The Blunts are traveling in an RV through 12 state parks and historic sites – starting at the Dillar Mill historic site in Davisville and ending at the Lewis and Clark Trailhead Monument in Jefferson City.

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83 articles about naming and branding companies and products

83 articles about naming and branding companies and products.

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Out of Africa, sort of.

Our erstwhile competitors, the strategically named name developers Strategic Name Development, have taken rationalization and hooha to Landorian heights. Either that or they actually believe that invented, compound contractions based tangentially in the Zulu language actually communicate ideas to the rest of the world. Strategic name development?:

Via a strategically reasoned press release:

MINNEAPOLIS–(BUSINESS WIRE)–Zikula™, an open source software, was named by Strategic Name Development, a global brand naming consultancy that develops brand names, product names, company names, logos, and conducts global brand name research.

The Zikula brand name was created from several Zulu words, one of the official languages of South Africa, where “Zila ukudla” means fast and “Lula” means easy, which are the main attributes of the software.

The other top-of lexicon-official-lanuages of South Africa are: Afrikaans (Afrikaans), English, Ndebele (isiNdebele), Northern Sotho (Sesotho sa Leboa), Sotho (Sesotho), Swati (siSwati), Tsonga (Xitsonga), Tswana (Setswana), Venda (Tshiven?a), and Xhosa (isiXhosa). Can’t wait to see what Strategic Name Development does with those.

Experience the real Africa at the Zikula website.

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