And we’re back with more Ebay scandal. The Goliath of online consumer culture, Ebay, faces an estimated 63 million dollar lawsuit for hosting counterfeit luxury items on their site.
In addition to being banned from selling Christian Dior, Kenzo, Givenchy, and Guerlain perfumes, Ebay is now indebted copious figures to Louis Vuitton and Christian Dior. 16.3m euros will fill the pockets of Christian Dior for “damage to its brand and causing moral harm.”
With the extra cash we can only expect an upgrade in Dior’s luxury line of natural mink and fox coats, diamond and ruby accessories, and nude advertisements. Stay tuned for more Ebay specials, now appearing weekly.
Summer. You want to get out. You need to get lost. Flee from metropolitan mundanities, those 9-5s, carpools, and suited lunches. Vacate that cube, coil the cords, check out of that digi-dome. Unplug for a weekend in the wilderness. Right? Yeah. Roam free among the trees, tap your soles on the virgin soils. And do it with the new Volkswagen in mind. Correction, in sight.
The latest VW Tiguan outdoor campaign is precisely on target with its audience. Insofar as to travel into the footpaths and trails of the great outdoors to place an ad, VW Tiguan ads will appear at 150 resorts and national parks throughout the summer. Considering the target skews toward those outdoorsy folks, the ones who can’t wait to escape the vertical crunch, those who invest well into earthy adventures, often remote, off the beaten path, away from all things “masses”, we have to wonder how they will respond to these sights on their paths.
Because everyone wants to be reminded of driving when they are hiking.
Waterproof and durable, the latest light-weight set of wheels was designed by college student Phil Bridge. The estimated $30 bike, lasting roughly 6 months, is constructed of cardboard boxes. Although the bike lacks in speed performance, it’s much less likely to attract bicycle thieves, a major threat to cyclists and the bicycle market.
Nice work, but this may discourage an already challenging market of auto-avids to making the switch. Furthermore, it may threaten third world real estate and raise conflict with Celeste Pizza.
After a recent snafu involving a counterfeit luxury bag purchased through EBay, The Canadian Press points out that while consumers are adhering to the economic lows and seeking better deals on their luxury necessities, hoaxing folks are taking full advantage of those needs and stepping up to what could be considered a counterfeit guru’s prime time game of gluttony.
Full story and notes on the astronomic dollar amounts behind the counterfeit business as well as EBay’s comments defending their counterfeit policy/regulation.
Ten years ago, before pets were considered children, high school sweethearts, even spouses, they were food and products. Based on some of the top pet names from 1998 we conclude that pets were inevitably named according to their potential to serve as either a meal or a fur product:
There is a new set of cheeks and breasts to sell the Subaru Forester. And a much more effective message is being delivered by implying its power and strength. From this 15 second spot, wherein a team of provocative car-washers wiggle around, notice that not once, despite a mere 2 tons of impact, does the car budge.
Comcast’s “BOE” campaign (Big Old Experienced), is as uplifting as the innuendo clearly implies.
Perhaps the writers were experiencing a shortage of testosterone on this one, resulting in confusion over the product/services for which they were hired to write about.
Trying to beat the summer heat, but can’t bring yourself to choke down another cup of soft serve? Fear not, these intrepid entrepreneurs are at your rescue:
We don’t know whose brain bastard this ad campaign is, but with classic copy such as, “a neat and convenient way to store your poop for the trip home”, our best guess would be Ogilvy. Nigel?
Is Obama pandering to Latin voters or possum eaters?
Just above the eagle’s head are the words “Vero Possumus,” roughly translated “Yes we can.” Not exactly E Pluribus Unum (Out of Many, One), the motto on the presidential seal and the dollar bill. Then again, Mr. Obama is not the president.
The ad agency flack who dreamed up this great seal logo and tagline for Obama really should be sent back to his cubicle on Madison Avenue.
Targeting all things college-age, Facebook teams up with a few leading companies to offer over 200 million “digital gifts” where discount coupons may be sent electronically within the Facebook community.
Facebook gifts used to be graphical images of a Ben & Jerry’s ice cream cone or Sunkist soda that users could send their friends with a quirky message. But now the popular gifting application will let brand marketers create online gifts with real-world value.
Brand Networks, Boston, has introduced a platform that lets Facebook users send coupon codes and sample offers to their friends. Dubbed “Gifts with Benefits,” the application kicks off with a beta launch next month.
Posted: June 30th, 2008 |
Category: advertising 
