Naming and Branding Agency

Posts from: August 2008

Design Defect

Which is funnier? This parody (?) of a brand identity naming  firm like Landor / Interbrand designing a traffic “Stop” sign:

Or the case study from Landor’s own website, which details the naming and logo work they did for the merger of Fedex and Kinkos. The name Landor landed on, was of course Fedex Kinkos. The rationale:

Guided by brand strategy and research insights, Landor developed a creative name and identity solution that leverages the equity of both brands. The new brand identity, informed by the historical strengths of both companies, powerfully redefines the future of the business services marketplace.

But the funinest bit is when Landor explains the very specifc meanings they believe common colors communicate:

The identity contains a colorful brand icon that represents the collection of FedEx services available at the new retail locations – orange for the time-definite global express shipping services, green for the day-definite ground shipping services, and blue for the retail business service centers. At the heart of the icon, where the three colors converge, is purple, which symbolizes the can-do spirit shared by all FedEx companies.

Interestingly, design firms differ on what each color means.

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Igor’s latest naming work, Whoop, launches.

Formally called “Xosphere”, they came to us for a re-name. From the Whoop site:

Whoop makes it easy for every company, agency or individual to create, publish and share rich mobile content to almost every mobile device. Not just text, but pictures, videos and, well, everything imaginable for mobile entertainment, marketing, communications, commerce and social networking. With Whoop, you can share your stuff with more than 3.5 billion phones in every country on the planet.

Whoop. Everything mobile.

Did we mention we named Whoop? O.K., we are done here.

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Domino’s Pizza Market Research Parody

Or is it a parody?

Domino’s Scientists Test Limits Of What Humans Will Eat

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