Posts from: August 2008
Which is funnier? This parody (?) of a brand identity firm like Landor / Interbrand designing a traffic “Stop” sign:
Or the case study from Landor’s own website, which details the naming and logo work they did
for the merger of Fedex and Kinkos. The name Landor landed on, was of course Fedex Kinkos. The rationale:
Guided by brand strategy and research insights, Landor developed a creative name and identity solution that leverages the equity of both brands. The new brand identity, informed by the historical strengths of both companies, powerfully redefines the future of the business services marketplace.
But the funinest bit is when Landor explains the very specifc meanings they believe common colors communicate:
The identity contains a colorful brand icon that represents the collection of FedEx services available at the new retail locations – orange for the time-definite global express shipping services, green for the day-definite ground shipping services, and blue for the retail business service centers. At the heart of the icon, where the three colors converge, is purple, which symbolizes the can-do spirit shared by all FedEx companies.
Interestingly, design firms differ on
what each color means.
Formally called “Xosphere”, they came to us for a re-name. From the Whoop site:
Whoop makes it easy for every company, agency or individual to create, publish and share rich mobile content to almost every mobile device. Not just text, but pictures, videos and, well, everything imaginable for mobile entertainment, marketing, communications, commerce and social networking. With Whoop, you can share your stuff with more than 3.5 billion phones in every country on the planet.
Whoop. Everything mobile.
Did we mention we named Whoop? O.K., we are done here.
Amidst the McCain-Obama-Paris-Britney bullying, and in effort to garnish a previous Dove “Chocolate Skin?” post, we bring you Schwan’s UGLY Pizza. Just when you caught onto “looks aren’t everything” in the dating arena, and more recently in the democratic arena, it’s gone deeper into the dining arena.
Much like Dove’s approach to “Campaign for Real Beauty” Schwan markets their latest pizza shedding light on healthy foods, in a less-than-glamorous package.
And much like McCain’s recent celeb-based mudslinging tv spot, the new product also waves a red flag to look beyond glamor and more towards substance; Advocating that natural, high quality flavors leave a lasting mark.
Lawyers in Maine
del.icio.us is simply delicious.
The "del.icio.us" domain name was an example of a domain hack, an unconventional combination of letters to form a word or phrase. Del.icio.us, though not the first domain of this nature, is the best-known and most frequently-accessed domain hack. Del.icio.us and delicio.us now redirect to the new domain, delicious.com.
In an interview, Schacter explained how he chose the name: "I'd registered the domain when .us opened the registry, and a quick test showed me the six letter suffixes that let me generate the most words. In early discussions, a friend referred to finding good links as 'eating cherries' and the metaphor stuck, I guess."
On September 6, 2007, Schachter said the website's name would change to "Delicious" when the site was redesigned; the design went live 31 July 2008.
Now, this is Delicious.
