Originally called Rigen Genomics, they came to Igor for a new company name. Here is our take on the competitive naming and messaging environment we needed to navigate.
From the Crescendo website:
Working with collaborators in leading academic medical institutions, Crescendo Bioscience is building a comprehensive understanding of the biology underlying rheumatoid arthritis, including the characterization of protein and gene expression biomarkers, to provide molecular staging of the disease and guidance for the treatment of individual patients.
Crescendo’s mission is to establish a long-term relationship with physicians by providing comprehensive diagnostic, prognostic, staging, therapy selection and monitoring capabilities to better improve outcomes over the lifetime of each patient. This includes advanced reporting and patient trending information. These tests and reporting capabilities will be performed at our own specialized, CLIA-licensed laboratory.
Crescendo Bioscience.
After Michelle Obama saw Igor and his shirt she requested a picture with him. While it might not be a handshake with the Democratic Nominee, Igor said meeting Michelle was “awesome.”
Hat Tip:
Amanda Scott
Attorneys in Maine
Posted: October 24th, 2008 |
Category:
WTF
According to Fox News, an organic wine from Chile has oenophiles (their word) in San Francisco turning up their noses. But there’s nothing wrong with the wine. It’s the name that bothers them: Palin Syrah.
To be fair and balanced, shop owner Scott Pactor said he’s looking to give Democratic Party supporters an option, too.
"We're also in the process of looking for an Obama wine or a Biden wine, just to be balanced, obviously, just to be balanced. We want to make sure customers have options, but so far we haven't been successful," he said.
How 'bout That One for a wine label?
The Nike Air Max LTD 2 comes in Premium smooth brown leather, the same leather like Lederhosen leather. Featuring a very fresh light blue sole unit. All over brown using the material finishes to give the shoe depth. Using Baroque Brown and gold stitches for the “Pretzel” Logo. And the Light Blue as a vibrant pop color. The branding is a simple “Pretzel” on the Sockliner (allover Bavarian flag). Limited to 3000 Pairs worldwide and only available in Germany, Austria and Switzerland! Better be quick now to get your pair.
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