Naming and Branding Agency

Posts from: December 2008

Hokey-Pokey

This year’s Bad Sex in Fiction Awards go to:

John Updike’s sex scenes — including a romp with a “Widows of Eastwick” witch in a beachside motel room — won a Lifetime Achievement Award at Britain’s ever- anxiously awaited Bad Sex in Fiction Awards.

Rachel Johnson, the sister of London Mayor Boris Johnson, captured the 16th annual Bad Sex Award itself for a scene in “Shire Hell” that begins with moans and nibbles and works up to screaming and other animal noises.

Previously won by Tom Wolfe, Sebastian Faulks and Norman Mailer, the contest seeks to dishonor the author of the year’s worst sex scene. London’s monthly Literary Review inaugurated the prize in 1993 “to draw attention to the crude, tasteless, often perfunctory use of redundant passages of sexual description in the modern novel, and to discourage it.”

More, via Bloomberg

A Magazine Named Sue

Introducing a brand new publication designed specifically for women professionals in the litigation practice specialty. “The legal community has been dominated by men since the establishment of the United States and Sue will be a valuable asset in helping women in litigation to equalize that dominance and further develop their position in the legal community,” says Christie LaBarca in a review of the new magazine named Sue.

I’m a moofer?

Hypermiling is the Oxford Universtiy Press “Word of the Year” and “moofer” is a runner-up amongst these finalists:

frugalista – person who leads a frugal lifestyle, but stays fashionable and healthy by swapping clothes, buying second-hand, growing own produce, etc.

moofer – a mobile out of office worker – ie. someone who works away from a fixed workplace, via Blackberry/laptop/wi-fi etc. (also verbal noun, moofing)

topless meeting – a meeting in which the participants are barred from using their laptops, Blackberries, cellphones, etc.

toxic debt – mainly sub-prime debts that are now proving so disastrous to banks. They were parceled up and sent around the global financial system like toxic waste, hence the allusion.

I prefer to think of myself as one of a new breed of digital nomads.

You can’t go Xohm again

Sprint and Clearwire closed their $14.5 billion WiMax joint venture last Friday. Sprint is contributing wireless airwaves to the venture, but not the impossible to say brand name they previously came up with: Xohm.

The new name for this next-generation (4G) nationwide mobile broadband network, aka WiMax, is much clearer and to the point than Xohm: Clear. The company behind it will retain the Clearwire name.

Apparently, Xohm is NOT where the heart is.

Via Reuters.