Behold the companies in our very own industry, naming company names in the company of the names of other naming company names.
Are we biased in our opinion? Absolutely. We believe strongly that the name a naming company names itself is a clue to the kinds of company names they believe in. And if a naming company cannot manage to give itself a distinctive, memorable name that sets itself apart from the slew of competitors you see here, a company name that can evolve into a strong brand within the industry and come to represent more than just the goods and services being offered, how can they possibly convince others that what they fail to do in their own company name they can somehow magically do for their clients?
So a call to arms is in order: Namers, name thyself well! Because you’ve got company.
Are your company or product name brainstorming attempts long on storm and short on brains? Igor has over 12,000 brains in stock, ready to help you name whatever needs naming — most have very low milage, are hardly ever driven during the week, and are used only sparingly on weekends to scan refrigerator contents and such. Our collection of brains can be picked through at the Wordlab Wordboard, our free naming and branding brainstorming forum. Jump in and pick the brains!
Tips for picking a brain:
1. Do not pick if the skin is too green–it’s not ripe yet.
2. The brain should be viscous and phlegmatic, yet hold up to a good thumping. Not too firm, not too soft.
3. The end that was twisted from the brain stem should be pliable when you poke your thumb through the outer membrane. If you can’t break the membrane with your fingernail, the brain was picked prematurely.
4. Smell is the most reliable indicator of freshness.
5. Have fun with it, but keep it platonic.
[ More posts about company names ]
And then there were three. Two of the worst names in woman’s wear, Gap’s deceased F.A.T., and the hilariously mis-named Sag Harbor, have a new boxmate, Miss Sixty.
The design themes of this clothing company are based on sensibilities from the nineteen sixties. However, “sixties” and “sixty” have very different meanings to their young female audience. What twenty something woman would flinch at the notion of being a “Miss Sixty”? Every single one of them.
