http://www.igorinternational.com/blog/2009/07/chartis-helps-aig-hide-in-plain-sight/ Naming and Branding Blog Mon, 17 Aug 2009 18:17:54 +0000 hourly 1 http://www.igorinternational.com/blog/2009/07/chartis-helps-aig-hide-in-plain-sight/comment-page-1/#comment-770 Remember AIG? Now called Whatchamacallit or Something « The Definitive Indefinite Article Mon, 17 Aug 2009 18:17:54 +0000 http://www.snarkhunting.com/?p=1446#comment-770 [...] have even more subtly renamed themselves CHARTIS.  At least it’s subtle on the outside where it’s diecreetly etched onto the revolving [...] [...] have even more subtly renamed themselves CHARTIS.  At least it’s subtle on the outside where it’s diecreetly etched onto the revolving [...]

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