Naming and Branding Agency

Posts from: March 2011

A leaner, more digestable cut of the Igor Naming Guide now available!

As we were celebrating the fact that the Igor Naming Guide has been on the reading lists of Wharton & USC Annenberg for years AND was just downloaded for the 300 thousandth time; we got a complaint. At 115 pages, the ultimate free, how-to resource for naming companies and products, had gotten too long.

Always eager to produce less, we responded. The naming guide is now available in two different lengths: soul-crushing (89 pages) and moderately-irritating (16 pages).

Either version of the naming guide can be downloaded here.

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“The Other Pink Meat”

California Salmon Season Opens on Saturday, April 5th!

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