Naming and Branding Agency

Posts from: October 2011

The new and improved Igor-named Boogie Board ships Novevember 1!

The Boogie Board Rip™ LCD Writing Tablet combines an exceptional, paper-like writing experience with the ability to record your written and drawn images and save them as files. Then connect to a computer and transfer files for editing, organizing, archiving and/or sharing! The highly reflective screen material uses no power to display an image!

You can order yours here.

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Branding versus Advertising

We are often asked what the difference between branding and advertising is, as our work of positioning and naming companies and products is an essential component of branding.

Branding is demonstrating, advertising is explaining. What you fail to demonstrate you are forced to explain. In business, as in all aspects of life, it is more powerful and effective to demonstrate rather than to explain.

Advertising is shouting, branding is a whisper. When you whisper, people lean forward.

Here is a perfect example, while technically in the form of an ad, this is branding. No explanation, just demonstration

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“Three Musketeers” candy name etymology

The popular chocolate bar “Three Musketeers” got its name because when it was first introduced in 1932 there were three individual bars. The flavors were strawberry, chocolate, and vanilla.

[via Awesome Facts for iPhone & iPod Touch]

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