Naming and Branding Agency

Igor’s Naming Guide status elevated to “Optional” !

UC Berkeley’s Haas School of Business lists the Igor Naming Guide as “optional” reading this semester. Here it is in black and white, but beware, a PDF from UCB may open automatically.

“Optional” as in ancillary, extraneous, needless, redundant, superfluous, unnecessary & unneeded.

Perfect.

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