Thanks to Tom Whitwell of The Times of London, who waved this one under our noses first thing in the morning. Tom e-mails:
If you’re going to have a brand name like Eat Fussy, you have to be very careful which fonts you use.
Lower case was probably a good call…
“Mummy’s Favourite”. We’re sold.
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Strange Cereal Marketing
We are proud to announce that as of this week, our Naming Guide is part of the official curriculum for a course at London Business School.
Posted: October 11th, 2012 |
Via Upstart Business Journal:
The wait is almost over—though its questionable if anyone is actually waiting to watch the show or simply to rip it to shreds afterward.
Bravo’s reality show Start-Ups: Silicon Valley (previously titled just Silicon Valley) will finally premier November 5. The San Francisco Bay area tech community has been up in arms about the show since news got out about its existence, with the the tech world fearing the show will take the difficult and important work done in Silicon Valley and minimize it for dramatic effect.
Despite the objections, the show goes on and the six Silicon Valley entrepreneurs are preparing for their debut. They are:
Ben Way, 32, who made and lost millions by age 22 and is now trying to make it back to the top again.
Hermoine Way, 27, a trained journalist transitioning from covering tech to making it.
David Murray, 29, who was one missed mortgage payment away from losing everything, but remains set on bootstrapping the next big app.
Dwight Crow, 26, a programming savant, whose activities include partying with hacker buddies and solving complex algorithms while playing beer pong.
Kim Taylor, 30, who led a company to success, but struggles with having to trade the security and comfort she is used to with the discomfort of creating her own startup.
Sarah Austin, 30, a Silicon Valley native who live-broadcasts her entire life online.
Is the show a prime example of the negative consequences of turning entrepreneurs into celebrities, or does it show the rest of us a side of Silicon Valley that startup founders just don’t want us to know about?
Decide for yourself: Watch the three-minute preview here.
Via No Jitter:
Why Sky instead of Cloud?
Since M5 has been known as the ShoreTel Cloud Division, why not just go with ShoreTel Cloud? Gavin [ShoreTel's CMO] admits that his initial inclination was to do just that. But Gina Jacobs, Senior Director of Marketing and Communications at ShoreTel, convinced him that it made sense to explore alternatives. If they didn’t find something the team liked better, they’d be happy with ShoreTel Cloud.
They brought in a brand consultant who worked with them to choose ShoreTel Sky. A few of the reasons they believed it was better than cloud include:
* There is no uniqueness with cloud. Everyone is using it.
* The alliteration of ShoreTel Sky is catchy, sounds good.
* Sky has lots of positive associations, for example “sky is the limit” and “blue sky.” Cloud on the other hand has some negative ones, like “cloudy day” or “cloudy future.” Apparently the consultant helped make the point that associations matter by comparing how well Apple worked as a brand name versus, say, pear. Apple of your eye? Yes. Pear of… ?
Gavin reports that the four-person branding team gave ShoreTel Sky “eight thumbs up.” Though being publicly launched today, employees and partners given an early preview were “exuberantly enthusiastic” with the choice.
ShoreTel Sky website