Naming and Branding Agency

Posts from: December 2012

The Top 50 Most Overused Words in Press Releases for 2012

Via Shift Communications

“There are some words that initially sound good when you write them. They’re words that make you sound bigger, faster, smarter, or more appealing to your customers, prospects, and audience. Unfortunately, everyone else has exactly the same idea in mind and as a result, we end up with tired words, words that are overused, and no place is this more common than in the press release. In partnership with Marketwire, SHIFT Communications sampled 5,000 press releases from 2012 to find the most overused words. Take a look and share the graphic with your fellow communications professionals so we can start to use different words next year.”

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Merry Christmas from Bill Murray!

Massage Therapy Marin

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The coolest thing I ever got for Christmas – Mattel’s “Strange Change Lost World Time Machine”

Simultaneously labeled “Strange Change”, “Lost World” and “Time Machine”. The cooker itself was named “Time Machine”, and once you threw away the box it was the only name on anything, so that is what everyone called it.

EVERYTHING you could want to know about this classic toy

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New Yorker Cartoon Sums It ALL Up

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Great Britain or United Kingdom / The Netherlands or Holland?

Great Britain is England, Scotland and Wales. Throw in Northern Ireland and bingo, you’ve got the United Kingdom.

The distinction between The Netherlands and Holland is a tad trickier, obfuscated by the fact that their tourism board disingenuously promotes the whole place as Holland. But they are not one and the same. Just so you know when to use which name, we’ve laid it out here.

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Nice Viral Marketing For Oreo

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What trends should be on every marketers’ radar in 2013?

Via Forbes

With just a couple of weeks until the new year arrives, it’s time to start thinking about the trends that are dominating brand marketing and will stick around or get even bigger in 2013. These are the brand marketing trends that can open significant opportunities or create big challenges over the next 12 months. Is your brand ready for them?

1. Brand Accountability

Social media reputation management has never been more important, and brand transparency is critical. In 2013, even the smallest mistake can become a huge public relations problem. You need to be ready with response plans in place to protect your brand reputation.

2. Brand Trust

Social media also makes it easy for consumers to confirm if a brand really walks the walk and talks the talk. It’s a lot harder to earn consumers’ trust in your brand today, and it will be even harder in 2013.

3. Brand Flexibility

The world is changing faster than ever, and so is the social web. To top it off, hyper-connectivity will reach record levels with the growth of mobile device usage in 2013. Your brand needs to drive the change, not just try to keep up with it. If your brand isn’t able to adapt, another brand will.

Full article and trends 4-7 here

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Your New Name Needs a New Font

Your name, font, logo and tagline all need to work together. Assign each a job. Does your font need to lend gravitas to a warm name? Warm up a stoic name? Or in the case of TED, would a bold font help a small word “pop”?

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