The “Best” of Blandor

The “Best” of Blandor is now available for the first time on his new, limited edition album called, “Old School.”.

This album has all of Blandor’s most forgetable tunes, including “Is That A Merkin On Your Shoulder?”, “Uniqa!, Uniqa!” and the timeless, “‘Avlimil’ is derived from the Latin av, meaning ‘ear’ and limi, meaning […]

The return of Blandor

Under increasing pressure from our loyal reader, we have launched a search for one-time Snark Hunting commentator “Blandor the Imponderable”. Last seen on these virtual pages more than two years ago, we agree that Blandor must return. We currently have agents scouring all the methadone clinics and binjo ditches on the south […]

Inside Landor’s Company & Product Naming Practice

Landor Founder, Walter Landor, Details Agency’s Naming Process: Walter’s wise words are not just arcane academic theory, Landor’s process produces results: “The new name, Enactus, was initially inspired by the idea of compounding “Entrepreneurial Action,” but it was created to transcend those roots and encompass the strong emotion that the brand evokes. The name encapsulates …

Landorian Logic

With the unrelenting consistency of a Borscht Belt comic, naming and branding parody site Landor continues to go for laughs with a well worn schtick:

Landor developed the family name Vanceva, coined to suggest both “ever advancing” and providing “every advantage.” In tone and style the name captures the dual nature of this technology: functional performance […]

Top secret Landor process document revealed

“Insert the proprietary Landor Naming Process Tool into the anal canal and twist until it grabs the membrane. Continue twisting another half turn, then steadily pull the proprietary Landor Naming Process Tool out of the canal. Extract 10 inches of membrane, tie the membrane off and cut.”
As with any process, the only true measure of […]

Design Week Blasts Landor

Blasting Landor’s ridiculous work used to be a burden shouldered solely by Igor, but now the mainstream media has taken up the slack. Via Design Week:

Ben & Jerry’s ice cream – acquired by Unilever in 2000 – was a pioneer of faux-naif design, with its cartoon pictures of cows, clouds and daisies, smile-in-the-mind copy and […]

What’s a soul worth these days? Ask Anthony Shore

Via PRNewswire:

Landor Associates, one of the world’s leading strategic branding and design consultancies, today announced the appointment of Anthony Shore to Global Director, Naming & Writing. Shore was previously Creative Director of Naming & Writing at the San Francisco office of Landor.

In 2006, Shore was charged with establishing and leading Landor’s first naming-oriented Global […]

Naming injuries on the rise

It happens every Spring, but it needn’t. With the upturn in weather, giddy branders rush outside and dive willy-nilly into rigorous exercise without much thought of safety or technique. The season’s first casualty is Harcourt Assessment, who have suffered a Learnia.

Naming Safety Tip # 1: When engaging in a naming exercise, ALWAYS LIFT WITH YOUR […]

Landor grows a nad bag

Lone Landor naphephiliac Anthony Shore gets snarky on a name, and deservedly so. From the San Francisco Chronicle: A camel named Jake wore a bush hat with the company logo. Five elephants formed a reception committee. A sea lion called Odie reclined in a golf cart. The scene in Vallejo on Wednesday morning looked like …

Name Over?

Searching for bleeding edge naming news, we turn to that eternal source of befuddlement, the Landor naming portfolio. Landor proudly lays claim to a total of 18 naming jobs on their website, 16 of which date from 2001 or earlier. The remaining 2 are proving difficult to date:

Fillboard (TM filed 1998)

Astrium (not a gay bar […]

From the annals of the beast

Originally posted March 3, 2003

Gilt by association: Niagara and Avlimil

Viagra’s successful sexual conquest of the male organ has spawned a flood of products designed to spread the joy in the opposite direction. The best-named Female Sexual Dysfunction remedy by far is Niagara – it’s powerful, wet, and funny, just like good sex. And it […]

Indiana Jonesing

If you always had a hankerin’ to see Indiana, this could be the nudge that puts an end to your procrastinations. As if you needed another reason, Indiana now boasts more potential terrorist targets than any other state. We can see the Blandorian branding effort coming, “Indiana, Right on Target!”.

Says Blandor the Imponderable: ” It’s […]

125k per word

From the Baltimore Business Journal:

Though they weren’t invited to “Get In On It” themselves, many Baltimore advertising experts are keen on the city’s new slogan to be unveiled on Wednesday at the Hippodrome.

“Get In On It” is the city’s new tagline developed by San Francisco’s Landor Associates on behalf of the Baltimore Area Convention and […]

Gu Ge a go for Google

Via Business 2.0

Google may be the most recognized new 21st century brand in the West. But in China, its name was a dog. Surfers had been pronouncing the unfamiliar “Google” as “gougou” or “gugou,” among other variants – meaning “doggy” and “old hound.” An easier-to-pronounce name is just one of the reasons why rival Baidu […]