Search Results for: landor

Inside Landor’s Company & Product Naming Process

Posted on by igor

  Landor Founder, Walter Landor, Details The Agency’s Naming Process: Walter’s wise words are not just arcane, academic theory; Landor’s process produces results: From Landor’s website, we’re not sure if this is writing or if it’s just typing: “We started from a strategic platform, using a prototypical process involving the client in building the creative …

Landorian Logic

Posted on by igor

With the unrelenting consistency of a Borscht Belt comic, naming and branding parody site Landor continues to go for laughs with a well worn schtick:

Landor developed the family name Vanceva, coined to suggest both “ever advancing” and providing “every advantage.” In tone and style the name captures the dual nature of this technology: functional performance […]