Are your company or product name brainstorming attempts long on storm and short on brains? Igor has over 1000 brains in stock, ready to help you name whatever needs naming — most have very low milage, are hardly ever driven during the week, and are used only sparingly on weekends to scan refrigerator contents and such. Our collection of brains can be picked through at the Wordlab Forums, our free naming and branding brainstorming resource. Jump in and pick the brains!
Tips for picking a brain:
1. Do not pick if the skin is too green–it’s not ripe yet.
2. The brain should be viscous and phlegmatic, yet hold up to a good thumping. Not too firm, not too soft.
3. The end that was twisted from the brain stem should be pliable when you poke your thumb through the outer membrane. If you can’t break the membrane with your fingernail, the brain was picked prematurely.
4. Smell is the most reliable indicator of freshness.
We get a lot of inventors here at Igor looking to name their new inventions, and we’re always studying the language of patents and trademarks. So, as a reference tool, here are Igor's Top 12 free online patent search services:
At Igor we deal with intellectual property rights every week as we search thousands of trademarks while naming products for our clients. It’s not enough to have a good idea, you need one you can legally own.
Kevin Costner’s much publicized Ocean Therapy Solutions company developed a soon-to-be-implemented oil and water separation machine. BP has ordered 32 of them thus far to help deal with their latest environmental disaster.
ip.com (as in “intellectual property”) just launched a feature where you can add a Patent Search Box to your blog sidebar, so your visitors can search patents right from your site.
Our sister site Wordlab, created by one of Igor’s founders (me), just re-launched today in a big way. I completely re-designed and re-coded the site, changing it 100% from the old Wordlab that had remained largely unchanged since it launched in 1998.
The new Wordlab is a full-fledged social network for naming and wordplay, collaboration and creative thinking. As such it is structured a bit differently than what you are used to if you were a user of the old Wordlab and its Wordboard forum, but the opportunities for interaction and collaboration are much greater and more powerful.
Check it out, sign up for a free membership, and join in the fun, either as someone looking for naming help, someone who can lend suggestions and advice to other users, or both.
There has been much speculation and pontification on whence the name Xfinity came, but look no further than the looming Comcast-NBC merger. Whilst kicking the NBC tires, surely even a beast as slow-witted as Comcast fumbled across the NBC property ‘The Office”.
The Dunder Mifflin logo sports an infinity symbol
Xfinity is meant to signal Comcast’s foray into the future of high tech possibilities, while at Dunder Mifflin, “Infinity” is the name of the internal initiative to bring technology to the failing paper company.
Why would the comedy writers of “The Office” chose the name “Dunder Mifflin Infinity” for the high tech effort? Because it is silly, obvious, pitiful and ridiculous, in keeping with ambiance of the show.
In the second episode of the fourth season titled “Dunder Mifflin Infinity”, regional manager Michael Scott best summed up the idea of “Infinity” (or Xfinity, for that matter):
“Everyone always wants new things. Everybody likes new inventions, new technology. People will never be replaced by machines. In the end, life and business are about human connections. And computers are about trying to murder you in a lake. And to me, the choice is easy.”
If you thought a boogie board was a salt-water vessel that lets you skim the waves, think again. Improv Electronics’ Boogie Board is a pressure-sensitive tablet that uses a watch battery for power. It’s like a digital blackboard!
The Reflex LCD doesn’t need any power to keep the scribbles and drawings on the screen, with the watch battery only being put into use when the screen is erased. The watch battery will last for 50,000 erases, which makes the $29.97 board cost 15 times less for each erase than a normal sheet of paper. It’s ideal for kids, or perhaps artists who care about the long-term saving associated with the Boogie Board.
Are your company or product name brainstorming attempts long on storm and short on brains? Wordlab is ready to help you name whatever needs naming -- most have very low mileage, are hardly ever driven during the week, and are used only sparingly on weekends to scan refrigerator contents and such. Our collection of brains can be picked through in the forums belonging to the Wordlab Groups, where you'll find lots of free for naming and branding brainstorming fun. Jump in and pick the brains!
Tips for picking a brain:
1. Do not pick if the skin is too green–it’s not ripe yet.
2. The brain should be viscous and phlegmatic, yet hold up to a good thumping. Not too firm, not too soft.
3. The end that was twisted from the brain stem should be pliable when you poke your thumb through the outer membrane. If you can’t break the membrane with your fingernail, the brain was picked prematurely.
4. Smell is the most reliable indicator of freshness.
Posted: August 25th, 2010 |
Category: company names, identity, name changes, product names, taglines 
