Naming and Branding Agency

Category: company names

Igor’s latest naming work: “Showcase” for Seagate

Via Gizmodo:

THE CABLE SHOW ’08, New Orleans — May 19, 2008 — At NCTA’s Cable Show, Seagate Technology (NYSE:STX) announced it will introduce its Seagate® Showcase™ storage solution, a new series of products that extends the storage capacity of your Digital Video Recorder (DVR), so you never have to say goodbye to your favorite movies and television shows. Seagate also announced that the Showcase family of products will be designed to be compatible with Motorola’s market leading e-SATA capable high-definition (HD) digital video recorder (DVR) set-top portfolio.

The new Showcase™ products will provide television and movie fans with the ability to store even more shows, movies and sporting events. With initial capacities up to 1TB, consumers will be able to keep up to 200 hours of additional HD movies or 1,000 hours of additional standard definition television. You’ll never have to choose between your kids’ favorite shows or the big game. Plug-and-play capability, via standard USB 2.0 or eSATA connection, makes setup easy while the stylish design fits seamlessly into entertainment centers and complements the look of existing A/V equipment.

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Igor’s latest naming work: “Freestyle” for EA Sports

Case study.

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Landor has a new look…

.. but they still can’t name to save their ass.

However, that is a nice pic of Anthony Shore on the hompage. And as hard as it is to believe ladies, he is straight and available (Post-ops considered).

Anth’s interests include phlebotomy, Harry Potter and calf massages (we forgot to ask which definition of “calf” he intended).

If in a vulnerable moment you do find yourself in bed with Landor on your next naming project, be safe, use a mental dam.

Should you wake up and realize you’ve been badly screwed by a “full service
agency”, there is always Plan B or Plan B.

But for those looking for a really spectacular hump, there is no substitute for Plan A.

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Bill Hicks on advertising and marketing

The late great Mr. Hicks has something to say about the profession that we here at Igor ply as our trade on a daily basis.

As was his way, Bill is right on the money. In this clip he serves as the anti-Seth, which is always a good thing. Enjoy.

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