Category: Igor
Revamped Igor Portfolio and new case studies
We’ve just overhauled the Portfolio section of the Igor website, improving the navigation and adding eight (!) case studies of recent naming projects: Aria, Boogie Board, Improv, Pulsar, Affinity, Firefly, Anthem, and Palo Alto University.
The Igor-named “Aria” resort and casino opens its doors
Igor’s latest naming work, The MGM / Dubai World hotel and casino “Aria”, has its grand opening in Las Vegas today. This marks the fifth hotel thus far in Igor’s naming portfolio.
MGM Aria, Las Vegas
Via The Las Vegas Sun:
The centerpiece of CityCenter — the Aria Resort & Casino — will open Wednesday, marking a day of grand opening celebrations for the $8.5 billion project…
…The 4,004-room resort and casino will feature more than 150,000 square feet of gaming space, a 215,000-square-foot pool area with 50 cabanas and an 80,000-square-foot spa, the largest among MGM Mirage properties.
The resort also will include 10 bars and lounges, and 16 restaurants. Aria will be home to Cirque du Soleil’s newest show, “Viva Elvis,” which takes guests on a trip through Elvis Presley’s life and music, with first performances beginning Friday.
Until Wednesday, VIPs and company executives will be testing the waters at Aria, ensuring the resort is ready for its first public guests.
Don’t fret, we weren’t invited either.
Posted: December 15th, 2009 |
Category: Igor Richard Branson launches the Igor-named “gogo” in-flight WiFi service
Igor named the new in-flight wifi service gogo (case study here). Below, Richard Branson officially launches gogo service aboard Virgin America.
Posted: November 9th, 2009 |
Category: Igor A leaner, more digestable cut of the Igor Naming Guide now available!
As we gleefully pranced and flounced about, celebrating the 250 thousandth download of the Igor Naming Guide; we got a complaint. At 115 pages, the ultimate free, how-to resource for naming companies and products, had gotten too long.
Having nothing better to do, we responded. The naming guide is now available in two different lengths: soul-crushing (115 pages) and moderately-irritating (26 pages).
Either version of the naming guide can be downloaded here.
Posted: June 30th, 2009 |
Category: Igor, Snark Hunting, company names, industry insider, name changes, product names, taglines Recommended from on high
Wharton at UPenn and USC Annenberg School for Communication both chime in on The Igor Naming Guide.
Read more: naming companies, naming consultantsIgor’s creative director in today’s San Francisco Business Times
It’s a bad time for A-list biotech companies.
From Anesiva to Avigen, a number of biotech companies with names starting with an “a” and including a “v” are facing tough times. So is it the name — or the companies — that are not so sweet?
Avigen Inc. of Alameda will liquidate after a five-month war of words with its largest shareholders. Anesiva Inc. of South San Francisco, which on March 25 said it has enough cash to last into April, hopes to gross $3 million in a rights offering. And Avicena Group Inc. of Palo Alto, while holding on with $1 million raised from foreign investors last fall, was kicked off the NASDAQ bulletin board back in September and hasn’t filed a financial statement with the SEC since May 2008.
“So many biotechs started with that (“a”) pattern, so a disproportionate number are failing now because there are more of them,” said Jay Jurisich, creative director and cofounder of Igor Inc., a San Francisco naming and branding agency.
You can read the rest of the article here.
Read more: naming companies, naming company, naming consultantsNokia Intrigue launched
Nokia’s Intrigue, the fifth Nokia phone named by Igor, debuted this weekStarbucks worried about coffee and cereal shortage
Starbucks “Pairings” promotion seems straight forward at first glance. In this poster, snapped in Sausalito this morning, the deal is latte & oatmeal:
But the fine print could cause a panic: “*While supplies last”
WTF?