Naming and Branding Agency

Category: Igor

The Igor-named “Aria” resort and casino opens its doors

Igor’s latest naming work, The MGM / Dubai World hotel and casino “Aria”, has its grand opening in Las Vegas today. This marks the fifth hotel thus far in Igor’s naming portfolio.

MGM Aria, Las Vegas

MGM Aria, Las Vegas

Via The Las Vegas Sun:

The centerpiece of CityCenter — the Aria Resort & Casino — will open Wednesday, marking a day of grand opening celebrations for the $8.5 billion project…

…The 4,004-room resort and casino will feature more than 150,000 square feet of gaming space, a 215,000-square-foot pool area with 50 cabanas and an 80,000-square-foot spa, the largest among MGM Mirage properties.

The resort also will include 10 bars and lounges, and 16 restaurants. Aria will be home to Cirque du Soleil’s newest show, “Viva Elvis,” which takes guests on a trip through Elvis Presley’s life and music, with first performances beginning Friday.

Until Wednesday, VIPs and company executives will be testing the waters at Aria, ensuring the resort is ready for its first public guests.

Don’t fret, we weren’t invited either.

Richard Branson launches the Igor-named “gogo” in-flight WiFi service

Igor named the new in-flight wifi service gogo (case study here). Below, Richard Branson officially launches gogo service aboard Virgin America.

Free company and product naming

Are your company or product name brainstorming attempts long on storm and short on brains? Igor has over 18,000 brains in stock, ready to help you name whatever needs naming — most have very low mileage, are hardly ever driven during the week, and are used only sparingly on weekends to scan refrigerator contents and such. Our collection of brains can be picked through at the Wordlab Wordboard, our free naming and branding brainstorming forum. Jump in and pick the brains!

Tips for picking a brain:

1. Do not pick if the skin is too green–it’s not ripe yet.

2. The brain should be viscous and phlegmatic, yet hold up to a good thumping. Not too firm, not too soft.

3. The end that was twisted from the brain stem should be pliable when you poke your thumb through the outer membrane. If you can’t break the membrane with your fingernail, the brain was picked prematurely.

4. Smell is the most reliable indicator of freshness.

5. Have fun with it, but keep it platonic.

A leaner, more digestable cut of the Igor Naming Guide now available!

As we gleefully pranced and flounced about, celebrating the 250 thousandth download of the Igor Naming Guide; we got a complaint. At 115 pages, the ultimate free, how-to resource for naming companies and products, had gotten too long.

Having nothing better to do, we responded. The naming guide is now available in two different lengths: soul-crushing (115 pages) and moderately-irritating (26 pages).

Either version of the naming guide can be downloaded here.

Recommended from on high

Wharton at UPenn and USC Annenberg School for Communication both chime in on The Igor Naming Guide.

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Igor’s creative director in today’s San Francisco Business Times

It’s a bad time for A-list biotech companies.

From Anesiva to Avigen, a number of biotech companies with names starting with an “a” and including a “v” are facing tough times. So is it the name — or the companies — that are not so sweet?

Avigen Inc. of Alameda will liquidate after a five-month war of words with its largest shareholders. Anesiva Inc. of South San Francisco, which on March 25 said it has enough cash to last into April, hopes to gross $3 million in a rights offering. And Avicena Group Inc. of Palo Alto, while holding on with $1 million raised from foreign investors last fall, was kicked off the NASDAQ bulletin board back in September and hasn’t filed a financial statement with the SEC since May 2008.

“So many biotechs started with that (“a”) pattern, so a disproportionate number are failing now because there are more of them,” said Jay Jurisich, creative director and cofounder of Igor Inc., a San Francisco naming and branding agency.

You can read the rest of the article here.

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Nokia Intrigue launched

Nokia’s Intrigue, the fifth Nokia phone named by Igor, debuted this week

Starbucks worried about coffee and cereal shortage

Starbucks “Pairings” promotion seems straight forward at first glance. In this poster, snapped in Sausalito this morning, the deal is latte & oatmeal:

img_0328

But the fine print could cause a panic: “*While supplies last”

WTF?

Free Company and Product Naming

Are your company or product name brainstorming attempts long on storm and short on brains? Igor has over 12,000 brains in stock, ready to help you name whatever needs naming — most have very low milage, are hardly ever driven during the week, and are used only sparingly on weekends to scan refrigerator contents and such. Our collection of brains can be picked through at the Wordlab Wordboard, our free naming and branding brainstorming forum. Jump in and pick the brains!

Tips for picking a brain:

1. Do not pick if the skin is too green–it’s not ripe yet.

2. The brain should be viscous and phlegmatic, yet hold up to a good thumping. Not too firm, not too soft.

3. The end that was twisted from the brain stem should be pliable when you poke your thumb through the outer membrane. If you can’t break the membrane with your fingernail, the brain was picked prematurely.

4. Smell is the most reliable indicator of freshness.

5. Have fun with it, but keep it platonic.

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Oxymoron of the Decade – “Voluntary Regulation”

Via today’s NY Times:

WASHINGTON — The chairman of the Securities and Exchange Commission, a longtime proponent of deregulation, acknowledged on Friday that failures in a voluntary supervision program for Wall Street’s largest investment banks had contributed to the global financial crisis, and he abruptly shut the program down…

…Christopher Cox, the commission chairman, said he agreed that the oversight program was “fundamentally flawed from the beginning.”

“The last six months have made it abundantly clear that voluntary regulation does not work,” he said in a statement. The program “was fundamentally flawed from the beginning, because investment banks could opt in or out of supervision voluntarily. The fact that investment bank holding companies could withdraw from this voluntary supervision at their discretion diminished the perceived mandate” of the program, and “weakened its effectiveness,” he added.

What the hell, let’s give him the “Moronic Statement of the Decade” award while we are at it, for, one more time:

“The last six months have made it abundantly clear that voluntary regulation does not work”.

The last six months??? How about the last fifty thousand years? Jackass.

Here’s an idea, you know that program whereby the I.R.S. may audit you? Let’s make that voluntary — you know, opt-in / opt-out, whatever works for you.

Or that annoying thingy where the cops pull you over for drunk driving? Same deal, you want out of that program? No sweat, we’ll give you a special decal for your windshield. You know, the “honor” system. Worth a try. Who knows, it could work.

“Who are these guys?” (thanks Paul, for everything)

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