Are your company or product name brainstorming attempts long on storm and short on brains? Igor has over 1000 brains in stock, ready to help you name whatever needs naming — most have very low milage, are hardly ever driven during the week, and are used only sparingly on weekends to scan refrigerator contents and such. Our collection of brains can be picked through at the Wordlab Forums, our free naming and branding brainstorming resource. Jump in and pick the brains!
Tips for picking a brain:
1. Do not pick if the skin is too green–it’s not ripe yet.
2. The brain should be viscous and phlegmatic, yet hold up to a good thumping. Not too firm, not too soft.
3. The end that was twisted from the brain stem should be pliable when you poke your thumb through the outer membrane. If you can’t break the membrane with your fingernail, the brain was picked prematurely.
4. Smell is the most reliable indicator of freshness.
We get a lot of inventors here at Igor looking to name their new inventions, and we’re always studying the language of patents and trademarks. So, as a reference tool, here are Igor's Top 12 free online patent search services:
Steve Jobs just announced at Apple’s Worldwide Developer Conference that they are dropping “phone” from the name “iPhoneOS” to become, simply, “iOS”. This is a smart move.
Uh oh. Seems like Cisco Systems runs a big chuck of the Internet on some thing called iOS. It’s deja vu all over again: you may recall back in 2007 when the iPhone was announced that Cisco owned the trademark for the name “iPhone”. Once again, Apple rolls out the strategy of “name it what we want, get legal to make it happen later”. Cool. If every company operated like this, it would make the job of naming companies much, much easier. And put more lawyers to work, recharging our economy in the process.
UPDATE: Kudos to Apple for making a legal deal with Cisco this time before launching the product. Says Cisco: “Cisco has agreed to license the iOS trademark to Apple for use as the name of Apple’s operating system for iPhone, iPod touch and iPad. The license is for use of the trademark only and not for any technology.”
I am he as you are he as you are me and we are all together. Beatle Walruses aside, is there really that much difference between “i” and “we”? There is if the next three letters are “pad”. Unless you died over 3 months ago, you are aware of Apple’s newly launched iPad. Now a German company with the delightfully apropos and Onion-like name Neofonie (“New Phony”) will be launching in June an iPad competitor tablet computer called…(pay attention trademark attorneys)… WePad! As in, “We have a Pad too.” Yep, iPad, meet WePad:
It’s everything the iPad was meant to be, according to German-based Neofonie GmbH that designed the device. WePad sports a large 11.6-inch screen and is fitted with a webcam and two USB ports, the two features sadly missing from Apple’s device. WePad runs Intel’s chip and a Linux software that supports both Flash content and Android apps. It’ll come preloaded with an open-sourced office productivity suite, too.
In case you’re wondering, yes – WePad will also do digital magazines. Neofonie teamed up with Europe’s largest magazine publisher Gruner+Jahr that promised to bring its flagship magazine Stern on the WePad.
It gets even better, as the company puts its indelible spin in the power of “We” (perhaps Nintendo might like to jump in here and Wii all over Neofonie as well), which is just so much more awesome than “I” (or “i”):
And if all of that wasn’t enough, Neofonie is dragging the Cupertino rival through the mud with its unapologetic marketing talk. For example, here’s how they defend the name choice:
Some people seem to think life is all about the I, and the Me, Me, Me. We beg to differ. To us, the power of many beats the power of one.
“Some people”, indeed. Unfortunately for Neofonie, “some people” also have an army of lawyers standing by to slice the “Pad” right off of their “We”. So if Apple sucessfully keeps them from using “Pad”, and Nintendo jumps in and says they can’t use “We”, they might be left with WePad, or eeP, at least until Asus’s legal eagles claim a risk of confusion with their Eee PC, and take away their “e”.
I think this padacious upstart should just go with truth in advertising, and call it the Neofonie. Ask any “Expert, texpert”. I am he as you are he as you are me and we are all Neofonie… And here are some major recently-granted Apple iPad patents that Neofonie would do well not to tread on:
Our sister site Wordlab, created by one of Igor’s founders (me), just re-launched today in a big way. I completely re-designed and re-coded the site, changing it 100% from the old Wordlab that had remained largely unchanged since it launched in 1998.
The new Wordlab is a full-fledged social network for naming and wordplay, collaboration and creative thinking. As such it is structured a bit differently than what you are used to if you were a user of the old Wordlab and its Wordboard forum, but the opportunities for interaction and collaboration are much greater and more powerful.
Check it out, sign up for a free membership, and join in the fun, either as someone looking for naming help, someone who can lend suggestions and advice to other users, or both.
There has been much speculation and pontification on whence the name Xfinity came, but look no further than the looming Comcast-NBC merger. Whilst kicking the NBC tires, surely even a beast as slow-witted as Comcast fumbled across the NBC property ‘The Office”.
The Dunder Mifflin logo sports an infinity symbol
Xfinity is meant to signal Comcast’s foray into the future of high tech possibilities, while at Dunder Mifflin, “Infinity” is the name of the internal initiative to bring technology to the failing paper company.
Why would the comedy writers of “The Office” chose the name “Dunder Mifflin Infinity” for the high tech effort? Because it is silly, obvious, pitiful and ridiculous, in keeping with ambiance of the show.
In the second episode of the fourth season titled “Dunder Mifflin Infinity”, regional manager Michael Scott best summed up the idea of “Infinity” (or Xfinity, for that matter):
“Everyone always wants new things. Everybody likes new inventions, new technology. People will never be replaced by machines. In the end, life and business are about human connections. And computers are about trying to murder you in a lake. And to me, the choice is easy.”
If you thought a boogie board was a salt-water vessel that lets you skim the waves, think again. Improv Electronics’ Boogie Board is a pressure-sensitive tablet that uses a watch battery for power. It’s like a digital blackboard!
The Reflex LCD doesn’t need any power to keep the scribbles and drawings on the screen, with the watch battery only being put into use when the screen is erased. The watch battery will last for 50,000 erases, which makes the $29.97 board cost 15 times less for each erase than a normal sheet of paper. It’s ideal for kids, or perhaps artists who care about the long-term saving associated with the Boogie Board.
Are your company or product name brainstorming attempts long on storm and short on brains? Wordlab is ready to help you name whatever needs naming -- most have very low mileage, are hardly ever driven during the week, and are used only sparingly on weekends to scan refrigerator contents and such. Our collection of brains can be picked through in the forums belonging to the Wordlab Groups, where you'll find lots of free for naming and branding brainstorming fun. Jump in and pick the brains!
Tips for picking a brain:
1. Do not pick if the skin is too green–it’s not ripe yet.
2. The brain should be viscous and phlegmatic, yet hold up to a good thumping. Not too firm, not too soft.
3. The end that was twisted from the brain stem should be pliable when you poke your thumb through the outer membrane. If you can’t break the membrane with your fingernail, the brain was picked prematurely.
4. Smell is the most reliable indicator of freshness.
Posted: August 25th, 2010 |
Category: company names, identity, name changes, product names, taglines 
Steve Jobs just announced at Apple’s Worldwide Developer Conference that they are dropping “phone” from the name “iPhoneOS” to become, simply, “iOS”. This is a smart move.
