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<channel>
	<title>Igor</title>
	<atom:link href="http://www.igorinternational.com/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.igorinternational.com/blog</link>
	<description>Naming and Branding Meta Blog</description>
	<pubDate>Sun, 14 Dec 2008 21:52:55 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.5.1</generator>
	<language>en</language>
			<item>
		<title>Hokey-Pokey</title>
		<link>http://www.igorinternational.com/blog/2008/12/hokey-pokey/</link>
		<comments>http://www.igorinternational.com/blog/2008/12/hokey-pokey/#comments</comments>
		<pubDate>Sat, 13 Dec 2008 02:17:37 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[branding]]></category>

		<category><![CDATA[language]]></category>

		<guid isPermaLink="false">http://www.snarkhunting.com/?p=908</guid>
		<description><![CDATA[This year&#8217;s Bad Sex in Fiction Awards go to:

 John Updike’s sex scenes &#8212; including a romp with a “Widows of Eastwick” witch in a beachside motel room &#8212; won a Lifetime Achievement Award at Britain’s ever- anxiously awaited Bad Sex in Fiction Awards.
Rachel Johnson, the sister of London Mayor Boris Johnson, captured the 16th [...]]]></description>
			<content:encoded><![CDATA[<p>This year&#8217;s <em>Bad Sex in Fiction Awards</em> go to:</p>
<blockquote><p>
 John Updike’s sex scenes &#8212; including a romp with a “Widows of Eastwick” witch in a beachside motel room &#8212; won a Lifetime Achievement Award at Britain’s ever- anxiously awaited Bad Sex in Fiction Awards.</p>
<p>Rachel Johnson, the sister of London Mayor Boris Johnson, captured the 16th annual Bad Sex Award itself for a scene in “Shire Hell” that begins with moans and nibbles and works up to screaming and other animal noises.</p>
<p>Previously won by Tom Wolfe, Sebastian Faulks and Norman Mailer, the contest seeks to dishonor the author of the year’s worst sex scene. London’s monthly Literary Review inaugurated the prize in 1993 “to draw attention to the crude, tasteless, often perfunctory use of redundant passages of sexual description in the modern novel, and to discourage it.”
</p></blockquote>
<p><a href="http://www.bloomberg.com/apps/news?pid=20601088&#038;sid=a_G4Db0hO7Z8&#038;refer=home">More, via Bloomberg</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.igorinternational.com/blog/2008/12/hokey-pokey/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A Magazine Named Sue</title>
		<link>http://www.igorinternational.com/blog/2008/12/a-magazine-named-sue/</link>
		<comments>http://www.igorinternational.com/blog/2008/12/a-magazine-named-sue/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 06:55:21 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[branding]]></category>

		<category><![CDATA[company names]]></category>

		<category><![CDATA[language]]></category>

		<category><![CDATA[logo/identity]]></category>

		<guid isPermaLink="false">http://www.snarkhunting.com/?p=894</guid>
		<description><![CDATA[Introducing a brand new publication designed specifically for women professionals in the litigation practice specialty.  &#8220;The legal community has been dominated by men since the establishment of the United States and Sue will be a valuable asset in helping women in litigation to equalize that dominance and further develop their position in the legal [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.suemagazine.com"><img class="aligncenter size-full wp-image-895" src="http://www.snarkhunting.com/wp-content/uploads/2008/11/sue.jpg" alt="" width="337" height="407" /></a></p>
<p>Introducing a brand new publication designed specifically for women professionals in the litigation practice specialty.  &#8220;The legal community has been dominated by men since the establishment of the United States and <a href="http://www.suemagazine.com/">Sue</a> will be a valuable asset in helping women in litigation to equalize that dominance and further develop their position in the legal community,&#8221; says Christie LaBarca in <a href="http://www.lawline.com/blog/post.php?post_id=224">a review of the new magazine named Sue</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.igorinternational.com/blog/2008/12/a-magazine-named-sue/feed/</wfw:commentRss>
		</item>
		<item>
		<title>I&#8217;m a moofer?</title>
		<link>http://www.igorinternational.com/blog/2008/12/im-a-moofer/</link>
		<comments>http://www.igorinternational.com/blog/2008/12/im-a-moofer/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 06:50:50 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[language]]></category>

		<category><![CDATA[pop culture]]></category>

		<guid isPermaLink="false">http://www.snarkhunting.com/?p=896</guid>
		<description><![CDATA[Hypermiling is the Oxford Universtiy Press &#8220;Word of the Year&#8221; and &#8220;moofer&#8221; is a runner-up amongst these finalists:
frugalista – person who leads a frugal lifestyle, but stays fashionable and healthy by swapping clothes, buying second-hand, growing own produce, etc.
moofer – a mobile out of office worker – ie. someone who works away from a fixed [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.oup.com/2008/11/hypermiling/"><strong>Hypermiling</strong></a> is the Oxford Universtiy Press &#8220;Word of the Year&#8221; and &#8220;moofer&#8221; is a runner-up amongst these finalists:</p>
<p><a href="http://miamiherald.typepad.com/frugalista/"><strong>frugalista</strong></a> – person who leads a frugal lifestyle, but stays fashionable and healthy by swapping clothes, buying second-hand, growing own produce, etc.</p>
<p><a href="http://tpemurphy.com/blog/?p=175"><strong>moofer</strong></a> – a mobile out of office worker – ie. someone who works away from a fixed workplace, via Blackberry/laptop/wi-fi etc. (also verbal noun, moofing)</p>
<p><a href="http://articles.latimes.com/2008/mar/31/business/fi-nolaptops31"><strong>topless meeting</strong></a> – a meeting in which the participants are barred from using their laptops, Blackberries, cellphones, etc.</p>
<p><a href="http://www.telegraph.co.uk/finance/newsbysector/banksandfinance/2971683/QandampA--All-about-%27toxic%27-debt.html"><strong>toxic debt</strong></a> – mainly sub-prime debts that are now proving so disastrous to banks. They were parceled up and sent around the global financial system like toxic waste, hence the allusion.</p>
<p>I prefer to think of myself as one of a new breed of <a href="http://www.digitalnomads.com/">digital nomads</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.igorinternational.com/blog/2008/12/im-a-moofer/feed/</wfw:commentRss>
		</item>
		<item>
		<title>You can&#8217;t go Xohm again</title>
		<link>http://www.igorinternational.com/blog/2008/12/you-cant-go-xohm-again/</link>
		<comments>http://www.igorinternational.com/blog/2008/12/you-cant-go-xohm-again/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 21:31:51 +0000</pubDate>
		<dc:creator>Jay</dc:creator>
		
		<category><![CDATA[branding]]></category>

		<category><![CDATA[company names]]></category>

		<category><![CDATA[name changes]]></category>

		<category><![CDATA[product names]]></category>

		<guid isPermaLink="false">http://www.snarkhunting.com/?p=902</guid>
		<description><![CDATA[Sprint and Clearwire closed their $14.5 billion WiMax joint venture last Friday. Sprint is contributing wireless airwaves to the venture, but not the impossible to say brand name they previously came up with: Xohm.
The new name for this next-generation (4G) nationwide mobile broadband network, aka WiMax, is much clearer and to the point than Xohm: [...]]]></description>
			<content:encoded><![CDATA[<p>Sprint and Clearwire closed their $14.5 billion WiMax joint venture last Friday. Sprint is contributing wireless airwaves to the venture, but not the impossible to say brand name they previously came up with: <a href="http://www.xohm.com/">Xohm</a>.</p>
<p>The new name for this next-generation (4G) nationwide mobile broadband network, aka <a href="http://en.wikipedia.org/wiki/Wimax">WiMax</a>, is much clearer and to the point than Xohm: Clear. The company behind it will retain the Clearwire name.</p>
<p>Apparently, Xohm is NOT where the heart is.</p>
<p>Via <a href="http://www.reuters.com/article/technologyNews/idUSTRE4B04KM20081201">Reuters</a>.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Birdsong</title>
		<link>http://www.igorinternational.com/blog/2008/11/the-thanksgiving-song/</link>
		<comments>http://www.igorinternational.com/blog/2008/11/the-thanksgiving-song/#comments</comments>
		<pubDate>Thu, 27 Nov 2008 16:35:45 +0000</pubDate>
		<dc:creator>igor</dc:creator>
		
		<category><![CDATA[49]]></category>

		<guid isPermaLink="false">http://www.igorinternational.com/blog/?p=1892</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/kPB9v9ON9so&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/kPB9v9ON9so&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Nokia&#8217;s Bruce Lee Phone Goes Viral With YouTube Video</title>
		<link>http://www.igorinternational.com/blog/2008/11/nokias-bruce-lee-phone-goes-viral-with-youtube-video/</link>
		<comments>http://www.igorinternational.com/blog/2008/11/nokias-bruce-lee-phone-goes-viral-with-youtube-video/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 19:23:18 +0000</pubDate>
		<dc:creator>igor</dc:creator>
		
		<category><![CDATA[49]]></category>

		<guid isPermaLink="false">http://www.igorinternational.com/blog/?p=1890</guid>
		<description><![CDATA[
Igor&#8217;s work with Nokia can be perused here, here and here.
]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/OqGQ72bre30&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/OqGQ72bre30&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>Igor&#8217;s work with Nokia can be perused <a href="http://www.igorinternational.com/clients/arte-mobile-phone-naming-branding.php">here</a>, <a href="http://www.igorinternational.com/clients/luna-mobile-phone-naming-branding.php">here</a> and <a href="http://www.igorinternational.com/clients/evolve-environmental-mobile-phone.php">here</a>.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Free company and product naming</title>
		<link>http://www.igorinternational.com/blog/2008/11/free-company-and-product-naming/</link>
		<comments>http://www.igorinternational.com/blog/2008/11/free-company-and-product-naming/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 17:37:39 +0000</pubDate>
		<dc:creator>igor</dc:creator>
		
		<category><![CDATA[company names]]></category>

		<category><![CDATA[name changes]]></category>

		<category><![CDATA[naming process]]></category>

		<category><![CDATA[powerful names]]></category>

		<category><![CDATA[product names]]></category>

		<category><![CDATA[taglines]]></category>

		<guid isPermaLink="false">http://www.igorinternational.com/blog/?p=1886</guid>
		<description><![CDATA[Are your company or product name brainstorming attempts long on storm and short on brains? Igor has over 11,000 brains in stock, ready to help you name whatever needs naming — most have very low milage, are hardly ever driven during the week, and are used only sparingly on weekends to scan refrigerator contents and [...]]]></description>
			<content:encoded><![CDATA[<p>Are your company or product name brainstorming attempts long on storm and short on brains? Igor has over <strong>11,000 brains in stock</strong>, ready to help you name whatever needs naming — most have very low milage, are hardly ever driven during the week, and are used only sparingly on weekends to scan refrigerator contents and such. Our collection of brains can be picked through at the<a href="http://wordlab.com/wordboard/"> Wordlab Wordboard</a>, our <strong>free</strong> naming and branding brainstorming  forum.  Jump in and pick the brains!</p>
<blockquote><p>Tips for picking a brain:</p>
<p>1. Do not pick if the skin is too green–it’s not ripe yet.</p>
<p>2. The brain should be viscous and phlegmatic, yet hold up to a good thumping.  Not too firm, not too soft.</p>
<p>3. The end that was twisted from the brain stem should be pliable when you poke your thumb through the outer membrane. If you can’t break the membrane with your fingernail, the brain was picked prematurely.</p>
<p>4. Smell is the most reliable indicator of freshness.</p>
<p>5. Have fun with it, but keep it platonic.</p></blockquote>
<p class="xsmtext">[ More posts about <a rel="tag" href="http://technorati.com/tag/company%20+%20names">company names</a> ]</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Igor&#8217;s latest naming work, Crescendo, launches.</title>
		<link>http://www.igorinternational.com/blog/2008/10/igors-latest-naming-work-crescendo-launches/</link>
		<comments>http://www.igorinternational.com/blog/2008/10/igors-latest-naming-work-crescendo-launches/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 14:19:50 +0000</pubDate>
		<dc:creator>igor</dc:creator>
		
		<category><![CDATA[company names]]></category>

		<category><![CDATA[name changes]]></category>

		<category><![CDATA[pop culture]]></category>

		<category><![CDATA[powerful names]]></category>

		<guid isPermaLink="false">http://www.igorinternational.com/blog/?p=1880</guid>
		<description><![CDATA[Originally called Rigen Genomics, they came to Igor for a new company name. Here is our take on the competitive naming and messaging environment we needed to navigate.
From the Crescendo website:
Working with collaborators in leading academic medical institutions, Crescendo Bioscience is building a comprehensive understanding of the biology underlying rheumatoid arthritis, including the characterization of [...]]]></description>
			<content:encoded><![CDATA[<p>Originally called Rigen Genomics, they came to Igor for a new company name. Here is our take on the <a href="http://www.igorinternational.com/process/biotech-pharmaceutical-name-taxonomy.php">competitive naming and messaging environment</a> we needed to navigate.</p>
<p>From the <a href="http://crescendobio.com/">Crescendo website</a>:</p>
<blockquote><p>Working with collaborators in leading academic medical institutions, Crescendo Bioscience is building a comprehensive understanding of the biology underlying rheumatoid arthritis, including the characterization of protein and gene expression biomarkers, to provide molecular staging of the disease and guidance for the treatment of individual patients.</p>
<p>Crescendo&#8217;s mission is to establish a long-term relationship with physicians by providing comprehensive diagnostic, prognostic, staging, therapy selection and monitoring capabilities to better improve outcomes over the lifetime of each patient. This includes advanced reporting and patient trending information. These tests and reporting capabilities will be performed at our own specialized, CLIA-licensed laboratory.</p></blockquote>
<p><a href="http://crescendobio.com">Crescendo Bioscience</a>.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Igor is World&#8217;s Biggest Obama Supporter</title>
		<link>http://www.igorinternational.com/blog/2008/10/igor-is-worlds-biggest-obama-supporter/</link>
		<comments>http://www.igorinternational.com/blog/2008/10/igor-is-worlds-biggest-obama-supporter/#comments</comments>
		<pubDate>Sat, 25 Oct 2008 00:42:51 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[what the...?]]></category>

		<guid isPermaLink="false">http://www.snarkhunting.com/?p=883</guid>
		<description><![CDATA[After Michelle Obama saw Igor and his shirt she requested a picture with him. While it might not be a handshake with the Democratic Nominee, Igor said meeting Michelle was &#8220;awesome.&#8221;
Hat Tip: Amanda Scott
]]></description>
			<content:encoded><![CDATA[<a href="http://www.snarkhunting.com/wp-content/uploads/2008/10/igor.gif"><img class="alignnone size-full wp-image-884" src="http://www.snarkhunting.com/wp-content/uploads/2008/10/igor.gif" alt="" width="450" height="676" /></a>

After Michelle Obama saw Igor and his shirt she requested a picture with him. While it might not be a handshake with the Democratic Nominee, Igor said meeting Michelle was “awesome.”

Hat Tip: <a href="http://my.barackobama.com/page/community/post/amandascott/gGgHZK">Amanda Scott</a>


<a href="http://www.perkinsthompson.com/">Attorneys in Maine</a>]]></content:encoded>
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		</item>
		<item>
		<title>Syrah Palin</title>
		<link>http://www.igorinternational.com/blog/2008/10/syrah-palin/</link>
		<comments>http://www.igorinternational.com/blog/2008/10/syrah-palin/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 17:15:24 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[logo/identity]]></category>

		<category><![CDATA[pop culture]]></category>

		<guid isPermaLink="false">http://www.snarkhunting.com/?p=872</guid>
		<description><![CDATA[According to Fox News, an organic wine from Chile has oenophiles (their word) in San Francisco turning up their noses. But there&#8217;s nothing wrong with the wine. It&#8217;s the name that bothers them: Palin Syrah.

To be fair and balanced, shop owner Scott Pactor said he&#8217;s looking to give Democratic Party supporters an option, too.
&#8220;We&#8217;re also [...]]]></description>
			<content:encoded><![CDATA[<p>According to Fox News, an organic wine from Chile has oenophiles (their word) in San Francisco turning up their noses. But there’s nothing wrong with the wine. It’s the name that bothers them: <a href="http://elections.foxnews.com/2008/09/24/palin-syrah-wine-drinkers-balk-at-a-chilean-wine-with-hints-of-alaska/">Palin Syrah</a>.</p>

<p><a href="http://www.snarkhunting.com/wp-content/uploads/2008/10/palin_wine.jpg"><img class="aligncenter size-full wp-image-873" src="http://www.snarkhunting.com/wp-content/uploads/2008/10/palin_wine.jpg" alt="" width="450" height="350" /></a></p>

<p>To be fair and balanced, shop owner Scott Pactor said he’s looking to give Democratic Party supporters an option, too.</p>
<blockquote><p>"We're also in the process of looking for an Obama wine or a Biden wine, just to be balanced, obviously, just to be balanced. We want to make sure customers have options, but so far we haven't been successful," he said.</p></blockquote>

<p>How 'bout <a href="http://www.schwimmerlegal.com/2008/10/that_was_quick.html">That One</a> for a wine label?</p>]]></content:encoded>
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		<item>
		<title>Nike Air Max LTD 2 &#8220;Oktoberfest&#8221;</title>
		<link>http://www.igorinternational.com/blog/2008/10/nike-air-max-ltd-2-oktoberfest/</link>
		<comments>http://www.igorinternational.com/blog/2008/10/nike-air-max-ltd-2-oktoberfest/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 19:42:41 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.snarkhunting.com/?p=868</guid>
		<description><![CDATA[The Nike Air Max LTD 2 comes in Premium smooth brown leather, the same leather like Lederhosen leather. Featuring a very fresh light blue sole unit. All over brown using the material finishes to give the shoe depth. Using Baroque Brown and gold stitches for the &#8220;Pretzel&#8221; Logo. And the Light Blue as a vibrant [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.snarkhunting.com/wp-content/uploads/2008/10/nike_airmax_oktoberfest.jpg"><img class="aligncenter size-full wp-image-869" src="http://www.snarkhunting.com/wp-content/uploads/2008/10/nike_airmax_oktoberfest.jpg" alt="" width="400" height="400" /></a></p>

<p>The Nike Air Max LTD 2 comes in Premium smooth brown leather, the same leather like <a href="http://en.wikipedia.org/wiki/Lederhosen">Lederhosen</a> leather. Featuring a very fresh light blue sole unit. All over brown using the material finishes to give the shoe depth. Using Baroque Brown and gold stitches for the “Pretzel” Logo. And the Light Blue as a vibrant pop color. The branding is a simple “Pretzel” on the Sockliner (allover Bavarian flag). Limited to 3000 Pairs worldwide and only available in Germany, Austria and Switzerland! Better be quick now to get your pair.</p>

<p><a href="http://www.snarkhunting.com/wp-content/uploads/2008/10/nike_airmax_oktoberfest_pretzel.jpg"><img class="aligncenter size-full wp-image-870" src="http://www.snarkhunting.com/wp-content/uploads/2008/10/nike_airmax_oktoberfest_pretzel.jpg" alt="" width="400" height="400" /></a></p>

<p>Comments are open!</p>]]></content:encoded>
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		<item>
		<title>Oxymoron of the Decade - &#8220;Voluntary Regulation&#8221;</title>
		<link>http://www.igorinternational.com/blog/2008/09/oxymoron-of-the-decade-voluntary-regulation/</link>
		<comments>http://www.igorinternational.com/blog/2008/09/oxymoron-of-the-decade-voluntary-regulation/#comments</comments>
		<pubDate>Sat, 27 Sep 2008 15:41:32 +0000</pubDate>
		<dc:creator>igor</dc:creator>
		
		<category><![CDATA[Igor]]></category>

		<category><![CDATA[language]]></category>

		<category><![CDATA[pop culture]]></category>

		<category><![CDATA[newman]]></category>

		<category><![CDATA[oxymoron]]></category>

		<category><![CDATA[sec]]></category>

		<category><![CDATA[voluntary regulation]]></category>

		<guid isPermaLink="false">http://www.igorinternational.com/blog/?p=1868</guid>
		<description><![CDATA[Via today&#8217;s NY Times:
WASHINGTON — The chairman of the Securities and Exchange Commission, a longtime proponent of deregulation, acknowledged on Friday that failures in a voluntary supervision program for Wall Street’s largest investment banks had contributed to the global financial crisis, and he abruptly shut the program down&#8230;
&#8230;Christopher Cox, the commission chairman, said he agreed [...]]]></description>
			<content:encoded><![CDATA[<p>Via today&#8217;s <a href="http://www.nytimes.com/2008/09/27/business/27sec.html?_r=1&amp;hp&amp;oref=slogin">NY Times</a>:</p>
<blockquote><p>WASHINGTON — The chairman of the Securities and Exchange Commission, a longtime proponent of deregulation, acknowledged on Friday that failures in a voluntary supervision program for Wall Street’s largest investment banks had contributed to the global financial crisis, and he abruptly shut the program down&#8230;</p>
<p>&#8230;Christopher Cox, the commission chairman, said he agreed that the oversight program was “fundamentally flawed from the beginning.”</p>
<p>“The last six months have made it abundantly clear that voluntary regulation does not work,” he said in a statement. The program “was fundamentally flawed from the beginning, because investment banks could opt in or out of supervision voluntarily. The fact that investment bank holding companies could withdraw from this voluntary supervision at their discretion diminished the perceived mandate” of the program, and “weakened its effectiveness,” he added.</p></blockquote>
<p>What the hell, let&#8217;s give him the &#8220;Moronic Statement of the Decade&#8221; award while we are at it, for, one more time:</p>
<blockquote><p>“The last six months have made it abundantly clear that voluntary regulation does not work&#8221;.</p></blockquote>
<p>The last six months??? How about the last fifty thousand years? Jackass.</p>
<p>Here&#8217;s an idea, you know that program whereby the I.R.S. may audit you? Let&#8217;s make that voluntary &#8212; you know, opt-in / opt-out, whatever works for you.</p>
<p>Or that annoying thingy where the cops pull you over for drunk driving? Same deal, you want out of that program? No sweat, we&#8217;ll give you a special decal for your windshield. You know, the &#8220;honor&#8221; system. Worth a try. Who knows, it could work.</p>
<p>&#8220;Who <em>are</em> these guys?&#8221; (<a href="http://www.rateitall.com/i-855233-who-are-those-guys-paul-newman-butch-cassidy-and-the-sundance-kid.aspx">thanks Paul</a>, for everything)</p>
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		<title>Yes, our name is meant to be humorous</title>
		<link>http://www.igorinternational.com/blog/2008/09/yes-our-name-is-meant-to-be-humorous/</link>
		<comments>http://www.igorinternational.com/blog/2008/09/yes-our-name-is-meant-to-be-humorous/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 14:07:49 +0000</pubDate>
		<dc:creator>igor</dc:creator>
		
		<category><![CDATA[Igor]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[because why?]]></category>

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		<category><![CDATA[powerful names]]></category>

		<guid isPermaLink="false">http://www.igorinternational.com/blog/?p=1864</guid>
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			<content:encoded><![CDATA[<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Phj_vgPwA_Y&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/Phj_vgPwA_Y&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
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		<title>Design Defect</title>
		<link>http://www.igorinternational.com/blog/2008/08/design-defect/</link>
		<comments>http://www.igorinternational.com/blog/2008/08/design-defect/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 15:35:56 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[company names]]></category>

		<category><![CDATA[logo/identity]]></category>

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		<guid isPermaLink="false">http://www.snarkhunting.com/?p=861</guid>
		<description><![CDATA[Which is funnier? This parody (?) of a brand identity firm like Landor / Interbrand designing a traffic &#8220;Stop&#8221; sign:



Or the case study from Landor&#8217;s own website, which details the naming and logo work they did for the merger of Fedex and Kinkos. The name Landor landed on, was of course Fedex Kinkos. The rationale:

Guided [...]]]></description>
			<content:encoded><![CDATA[Which is funnier? This parody (?) of a brand identity firm like Landor / Interbrand designing a traffic “Stop” sign:

Or the case study from Landor’s own website, which details the naming and logo work they did <a href="http://www.landor.com/index.cfm?do=ourwork.casehistory&amp;cn=6021">for the merger of Fedex and Kinkos</a>. The name Landor landed on, was of course Fedex Kinkos. The rationale:
<blockquote>Guided by brand strategy and research insights, Landor developed a creative name and identity solution that leverages the equity of both brands. The new brand identity, informed by the historical strengths of both companies, powerfully redefines the future of the business services marketplace.</blockquote>
But the funinest bit is when Landor explains the very specifc meanings they believe common colors communicate:
<blockquote>The identity contains a colorful brand icon that represents the collection of FedEx services available at the new retail locations – orange for the time-definite global express shipping services, green for the day-definite ground shipping services, and blue for the retail business service centers. At the heart of the icon, where the three colors converge, is purple, which symbolizes the can-do spirit shared by all FedEx companies.</blockquote>
<a href="http://www.snarkhunting.com/wp-content/uploads/2008/08/kinko.png"><img class="aligncenter size-medium wp-image-862" src="http://www.snarkhunting.com/wp-content/uploads/2008/08/kinko.png" alt="" width="135" height="150" /></a>

Interestingly, design firms differ on <a href="http://www.snarkhunting.com/2003/03/aeroflot-brand-name-consultant-image-makeover/">what each color means</a>.

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		<title>Igor&#8217;s latest naming work, Whoop, launches.</title>
		<link>http://www.igorinternational.com/blog/2008/08/igors-latest-naming-work-whoop-launches/</link>
		<comments>http://www.igorinternational.com/blog/2008/08/igors-latest-naming-work-whoop-launches/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 17:32:06 +0000</pubDate>
		<dc:creator>igor</dc:creator>
		
		<category><![CDATA[Igor]]></category>

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		<guid isPermaLink="false">http://www.igorinternational.com/blog/?p=1816</guid>
		<description><![CDATA[Formally called &#8220;Xosphere&#8221;, they came to us for a re-name. From the Whoop site:
Whoop makes it easy for every company, agency or individual to create, publish and share rich mobile content to almost every mobile device. Not just text, but pictures, videos and, well, everything imaginable for mobile entertainment, marketing, communications, commerce and social networking. [...]]]></description>
			<content:encoded><![CDATA[<p>Formally called &#8220;Xosphere&#8221;, they came to us for a re-name. From the <a href="http://www.whoopmobile.com/index.html">Whoop</a> site:</p>
<blockquote><p>Whoop makes it easy for every company, agency or individual to create, publish and share rich mobile content to almost every mobile device. Not just text, but pictures, videos and, well, everything imaginable for mobile entertainment, marketing, communications, commerce and social networking. With Whoop, you can share your stuff with more than 3.5 billion phones in every country on the planet.</p>
<p>Whoop. Everything mobile.</p></blockquote>
<p>Did we mention we named Whoop? O.K., we are done here.</p>
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