http://www.igorinternational.com/blog Naming and Branding Meta Blog Thu, 08 May 2008 22:31:08 +0000 http://backend.userland.com/rss092 en Igor East’s Managing Director John Clutterbuck (left) poses with our new Massachusetts crew on on May 5, opening day: Remember, “It’s Igor East for all of your naming and sintered metal needs.” http://www.igorinternational.com/blog/2008/05/igor-east-open-for-business/ Behold the companies in our very own industry, naming company names in the company of the names of other naming company names. Are we biased in our opinion? Absolutely. We believe strongly that the name a naming company names itself is a clue to the kinds of company names they believe ... http://www.igorinternational.com/blog/2008/05/the-company-names-of-naming-companies-name-taxonomy/ Apparently, there is a country called “Croatia”. Why they exist is a mystery. But we are big there. From “The Land of The Grudge” (with pics of some Igor staffers): Jay Jurisich radi u San Franciscu i među najboljim je stručnjacima za brendove. Jutarnjem je otkrio što je danas presudno ... http://www.igorinternational.com/blog/2008/04/igor-is-big-in-croatia/ This just in from the Associated Press: California brewer ordered to stop using ‘Legal Weed’ bottle caps. WEED, Calif. — Vaune Dillmann thought the wording on his bottle caps was just a clever play on the name of the northern California town where he brews his beer. Federal alcohol regulators thought differently. ... http://www.igorinternational.com/blog/2008/04/this-buds-not-for-you/ The name says it all. http://www.igorinternational.com/blog/2008/04/looloo/ Can you tell which aliens are good and which are evil, the Smoothheads or the Bumpyheads, based on whether they are called "leebish" or "grecious"? If so, you're a good candidate for testing at Carnegie Mellon, where researchers have shown that naming things with labels creates mental categories, helping people ... http://www.igorinternational.com/blog/2008/04/how-language-colors-perception/ One joke over the line: The space cowboys over at the NewYork Times have diluted the brand equity of their Sunday "Style" section by quoting Igor's creative director, Jay Jurisich: April 20, 2008 On the Internet, It’s All About ‘My’ By DAVID BROWNE IT’S not you, it’s me. Actually, on the Internet, it’s “my.” The ... http://www.igorinternational.com/blog/2008/04/migh-times/ Igor’s Senior (very) Brand Strategist Andy Valvur is pictured below in China. He is on a quest to find a Sifu who will help refine his already well-honed skills in The Immobile Arts. Here he takes a lesson from The Great Wall. Additionally, Andy is the organizer of The Global Scavenger ... http://www.igorinternational.com/blog/2008/04/another-brick-at-the-wall/ The only relevance that this video has to our blog topic, even tangentially, is that the song contains a reference to a corporate team building exercise. Close enough and WTF, it's business time: http://www.igorinternational.com/blog/2008/04/its-business-time/ Looking for just the right invective to hurl at someone? Give old François Rabelais a go. Specifically, Sir Thomas Urquhart’s 1653 translation of Rabelais’ classic satirical adventure, Gargantua and Pantagruel (written 1532-1542). Here's a sample:The bun-sellers or cake-makers were in nothing inclinable to their request; but, which was worse, did ... http://www.igorinternational.com/blog/2008/03/calling-all-prattling-gabblers-lubberly-louts-flouting-milksops-noddy-meacocks-blockish-grutnols-doddipol-joltheads-and-jobbernol-goosecaps/ .. but they still can’t name to save their ass. However, that is a nice pic of Anthony Shore on the hompage. And as hard as it is to believe ladies, he is straight and available (Post-ops considered). Anth’s interests include phlebotomy, Harry Potter and calf massages (we forgot to ask which ... http://www.igorinternational.com/blog/2008/03/landor-has-a-new-look/ Via today’s New York Times: The Web’s last unconquered frontier – the airplane – is about to be invaded yet again. This spring, Aircell, a 16-year-old company that sells air to ground telecommunications equipment to airlines, will launch a broadband wireless service for twitchy airplane passengers who need their Internet fix at ... http://www.igorinternational.com/blog/2008/03/igors-latest-naming-work-is-a-gogo/ Eliot Spitzer has got to be one of the biggest boobs in history. http://www.igorinternational.com/blog/2008/03/eliot-spitzer-talk-about-boobs/ The misnamed “From on High” website makes fun of my friend Sue Daniels’, who was a peace activist and advocate for the poor, and who had been murdered shortly before the asshat that “writes” FOH posted this: I have been following the story of the murder of Sue Daniels since it ... http://www.igorinternational.com/blog/2008/03/from-very-low/ The folks over at Slate have been having some fun with readers of their Trailhead campaign blog trying to come up with a name that Ben & Jerry’s might use to celebrate Senator Barack Obama’s win of the Democratic primary in the ice cream company’s home state of Vermont. While ... http://www.igorinternational.com/blog/2008/03/the-politics-of-naming-and-branding/