Science fiction is filled with cherished seats of power, workstations that put the universe a finger-touch or a mere thought away. Darth Vader had his meditation pod, the Engineers of Prometheus had their womb-like control stations, and Captain Kirk has the Captain’s Chair. But no real-life workstation has quite measured up to these fictional seats of power in the way that Martin Carpentier’s Emperor workstations have.
The latest “modern working environment” from Carpentier’s Quebec City-based MWE Lab is the Emperor 1510 LX. With a retractable monitor stand that can support up to five monitors (three 27-inch and two 19-inch), a reclining seat with thigh rest, a Bose sound system, and Italian leather upholstery, the Emperor 1510 LX looks more like a futuristic vehicle than a workstation. And it’s priced like a vehicle, too—it can soon be yours for the low, low price of $21,500.
Of course it won’t truly be “The Supreme Seat of Supremacy” until certain essential plumbing is available
“People think that a word like humuhumunukunukuapuaa, the state fish of Hawaii, is hard to spell,” Bailly said. “It’s not hard to spell. It’s got a particular pattern. It’s unique. That makes it particularly easy.
“I think recede is a good example of a word that’s hard to spell. Because you’ve got the -ede or the -eed, you’ve got the C or the S. It’s a common word, but people can’t spell it.”
We are often asked what the difference between branding and advertising is, as our work of positioning and naming companies and products is an essential component of branding.
Branding is demonstrating, advertising is explaining. What you fail to demonstrate you are forced to explain. In business, as in all aspects of life, it is more powerful and effective to demonstrate rather than to explain.
Advertising is shouting, branding is a whisper. When you whisper, people lean forward.
Here is a perfect example, while technically in the form of an ad, this is branding. No explanation, just demonstration
One breakfast food with God on its marketing team is Ezekiel 4:9. The biblical quote referenced by the product name is:
“Take also unto thee Wheat and Barley and Beans and Lentils and Millet and Spelt and put them in one vessel and make bread of it.”
Sounds perfectly reasonable for a health food brand. What they don’t say is that Ezekiel has some further breakfast preparation tips. Those of you with little time to make the bus to work in the morning may want to skip this last step in the recipe, from Ezekiel 4:12:
“And thou shalt eat it as barley cakes, and thou shalt bake it with dung that cometh out of man, in their sight.”
Sounds like Devil’s food to us. But Zeke here isn’t the first national brand to be changing money in the temple. Chevrolet has had God shilling for them for years.
Igor’s Senior Brand Strategist Andy Valvur is pictured below in China. He is on a quest to find a Sifu who will help refine his already well-honed skills in The Immobile Arts. Here he takes a lesson from The Great Wall.
Additionally, Andy is the organizer of The Global Scavenger Hunt, a convoluted tax dodge.
The organizer of The Global Scavenger Hunt, a race around the world that begins in San Francisco on Friday, is tight-lipped about the countries and challenges that await 15 two-person teams raising money for charity during the three-week competition. Valvur, 53, won a similar race in 1989. He works as a branding manager in San Francisco and writes for CNN’s humor blog, Capitol Punishment.
After winning the 1989 race, why did you decide to stay involved? Who is not going to enjoy trips around the world? I also like watching people come back in and say, “Did you see? Did you go there?” when they discover something new. The thrill of discovery that you turned somebody on to something new is really cool.
How is The Global Scavenger Hunt different from “The Amazing Race”? In “The Amazing Race,” you have to get from one country to another and have to scramble to the airport. This doesn’t have that craziness — it’s pretty fast-paced, but the challenges start and end in the same city — then we all travel together to the next location.
What traits make for winners in The Global Scavenger Hunt? You got to be quick on your feet, and you have to be able to look at a town and figure out the local transportation system really quick. It’s a lot of map reading and time management.
Why did you think this race should raise money for charities instead of offering a big monetary prize to winners? Instead of ugly Americans running around the world, you’re traveling and at the same time giving a little bit back. We’ve had such a bad reputation in the world — it’s a tiny measure of repairing some of the damage.
Yesterday we saw a lot of attempts at humor from tech companies, with varying degrees of success. To help shake off that April Fool’s Day hangover, Vooza, the satirical “startup” that has been putting out spot-on parodies of modern tech company culture since this past summer with fake (but scarily real sounding) buzzwords like “Radimparency“, is coming clean about what it’s really up to — creating a fresh kind of web-based advertisements for startups.
Depending on your bent, these new tools make eating, breakfast, lunch, dinner and second dinner at your desk either more convenient & empowering or more depressing & oppressive. We’ll go with the latter.
RIM went all-in today, ditching the negativity associated with their name and putting full effort and confidence behind the BlackBerry name. Via Reuters:
Research In Motion Ltd unveiled the long-delayed line of smartphones it hopes will put it on the comeback trail on Wednesday but it disappointed investors by saying U.S. sales of its all-new BlackBerry 10 will start only in March.
Chief Executive Thorsten Heins also announced that RIM was abandoning the name it has used since its inception in 1985 to take the name of its signature product, signaling his hopes for a fresh start for the company that pioneered on-your-hip email.
“From this point forward, RIM becomes BlackBerry,” Heins said at the New York launch. “It is one brand; it is one promise.”
Whatever other difficulties the company faces, the name change to BlackBerry is exactly the right move from a naming, branding, marketing and advertising perspective.
It does mean if the new BB10 model smartphone is a flop, then the name
“BlackBerry” will be irrevocably tainted, but after several years of poor performance, the BB10 is the company’s last chance anyway, so going “all-in” is the only way to go.
38 years ago, the last Corvette Stingray rolled off the assembly line. Since then, the car has simply been called “Corvette”. But now the Corvette Stingray name is back, re-launched on the coolest vette since the ’67 model. Well done.
Simultaneously labeled “Strange Change”, “Lost World” and “Time Machine”. The cooker itself was named “Time Machine”, and once you threw away the box it was the only name on anything, so that is what everyone called it.
Great Britain is England, Scotland and Wales. Throw in Northern Ireland and bingo, you’ve got the United Kingdom.
The distinction between The Netherlands and Holland is a tad trickier, obfuscated by the fact that their tourism board disingenuously promotes the whole place as Holland. But they are not one and the same. Just so you know when to use which name, we’ve laid it out here.
With just a couple of weeks until the new year arrives, it’s time to start thinking about the trends that are dominating brand marketing and will stick around or get even bigger in 2013. These are the brand marketing trends that can open significant opportunities or create big challenges over the next 12 months. Is your brand ready for them?
1. Brand Accountability
Social media reputation management has never been more important, and brand transparency is critical. In 2013, even the smallest mistake can become a huge public relations problem. You need to be ready with response plans in place to protect your brand reputation.
2. Brand Trust
Social media also makes it easy for consumers to confirm if a brand really walks the walk and talks the talk. It’s a lot harder to earn consumers’ trust in your brand today, and it will be even harder in 2013.
3. Brand Flexibility
The world is changing faster than ever, and so is the social web. To top it off, hyper-connectivity will reach record levels with the growth of mobile device usage in 2013. Your brand needs to drive the change, not just try to keep up with it. If your brand isn’t able to adapt, another brand will.
More and more retailers are opening on Thanksgiving with some notable exceptions like Nordstrom and BJs. This has wide ranging implication for brands and their perceived image and relationship with customers. In the social era you share your brand with customers and people have become media; they can be your biggest advocates or detractors. On Nov. 26, King Fish CEO Cam Brown went on FOX 25 in Boston to discuss the implications for both retailers and consumers.
The marketing geniuses at Neutrogena, realizing how crowded the women’s skin care product sector is, have been selling vibrators. But not just any vibrator, a vibrator that a woman can, with head held high, take through airport security, buy at the drugstore, and leave in plain sight for the kids to find. Brilliant.