Capabilities
Igor's in-house naming / branding capabilities include the following:
Naming / Brand Development
- Company, product and service names
- Taglines
- Competitive name and messaging analysis
- Brand positioning / messaging strategy
- Contextual graphic support
- U.S. and international trademark prescreening
- Global linguistic connotation screening
Research / Brand Strategy
- Internal interviews
- Senior team workshop
- Key mid-level managers
- Sample of front-liners
- Qualitative Research
- Ethnography
- One-on-ones
- Mini-groups
- Quantitative Research
- Online survey with live cross-tabulations
- Competitor & Trend Analysis
- Category Review
Corporate Identity Development
- Logo / graphic design
- Collateral development
- Business system
- Style guide
Online Services and Campaign Development
- Rich Media
- Usability
- Viral Strategy
- Online Guerilla Marketing
- E-mail/Newsletters
- Banners
- Microsites/Landing Pages
- Content Syndication – Blogs, RSS feeds, meta sites, etc.
- Search engine optimization
- Direct Communications
Website / Application Development
- Usability Research
- Information Design
- Content Strategy
- Content Development
- Page/Navigation Design
- Production/Programming
- Information Design
- Database/eCommerce
- Content Management Systems
- Site Management Planning