Igor in the News
- Detroit News – What's
in a name? For cars, everything | December 27, 2004
- Business 2.0 – The
New Science of Naming | November 10, 2004
- Bakersfield Californian – Not
in Name Only | October 4, 2004
- Baltimore Sun – Cooking
Up Your Company Name | July 27, 2004
- Business Week – By-the-Book
Marketing | July 9, 2004
- Seth Godin and Fast Company – 2004
Bull Market Directory | May 1, 2004
- The New York Sun – What's
In a Name? Plenty, Lawmakers... | April 16, 2004
- Regional Airline World – Making
the Brand the Business | March 2004
- Mercury Radio Research – What's
In a Name? | February 13, 2004
- Fast Company – The
Brand Called... Who? | January 20, 2004
- Business Week – The
Game of the Name | January 6, 2004
- New York Times – The
Science of Naming Drugs | December 27, 2003
- Business Week – Firing
Up a Hotter Brand | November 6, 2003
- Bloomberg – Time
Warner, Broadwing, Change Names... | October 16, 2003
- Business Week – A
Label That Sticks | September 24, 2003
- PR Intelligence – McDonald's
re-energizes brand | September 17, 2003
- The Eagle-Tribune – What's
in a Name? | September 1, 2003
- Business Week – An
Outfit That Rolls off the Tongue | July 10, 2003
- Arizona Republic – Light
rail needs name with spark | April 21, 2003
- All About Branding – Naming
Exposed | April 2, 2003
- ReadMe – What's
in a Name? | March 4, 2003
- Wired – Apple:
It's All About the Brand | December 4, 2002
- Elsevier Food International – What's
in a Name? | November 2002
- BBC Radio 4 - Shop Talk – What's
in a Name? | October 22, 2002