May 1, 2004
Seth Godin and Fast Company magazine’s
2004 Bull Market Directory
Guidebook of 500 Innovative Companies
Seth
Godin, entrepreneur and author of the bestselling book Purple Cow, has
published his 2004 Bull Market Directory, a resource for connecting organizations
with some of the world’s most creative thinkers. Download
the book here – Igor's naming and branding blog Snark Hunting
is included near the beginning of the Blogs section of the directory.
Snark Hunting
http://www.snarkhunting.com
Snark Hunting is about naming and branding, a discipline often shrouded in unnecessary complexity. Published by Igor, a naming and branding agency, Snark Hunting promotes Igor’s belief in creating powerful names and brands from pitch perfect positioning, powerful language and multiple layers of meaning and association.
http://www.sethgodin.com/bull/download.asp
Further reading:
 |
New York Sun – What's In a Name? Plenty, Lawmakers Have Realized |  |
The marketing industry has been in love with the letter X forever. It's a sexy letter and it gives it a sort of techie sound. Plus, there aren't a lot of words that have an X in them that you use all the time.