The Best Product & Company Names Require The Least Advertising.
They Are Advertisements.
All of our names - from Aria resort & casino in Las Vegas to gogo inflight Wi-Fi to truTv to Boogie Board and beyond, are powerful forces in the branding, marketing, advertising & PR campaigns of the companies they work for.
A powerful name is the result of a powerful positioning strategy. The key is to find a fresh way into the hearts and minds of your customers, redefine and own the conversation in your industry, and engage people on as many levels as possible.
The best names represent the ultimate process of boiling down these ideas into a word or two.